Generated Health
Head of Growth Marketing
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Lead revenue-driven growth and brand strategy for a DTC subscription health company. Own revenue targets, channel portfolio (paid social/search, influencers, affiliates), creative/messaging, site conversion, lifecycle CRM, forecasting, and team/agency structure. Build persona-driven acquisition, improve CAC and funnel conversion, and scale diversified acquisition channels.
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Florence is the safe AI nurse transforming care in the US — automating care management so clinicians can focus on patients. Scaling fast. generatedhealth.com
We need a marketer who builds, not manages. Someone who owns brand and drives ABM from day one — and reports direct to the CEO.
What you'll own:
- Brand positioning and messaging
- B2B demand gen and ABM
- Content across email, social, and thought leadership
- Sales enablement — decks, one-pagers, case studies
- Marketing performance metrics with full accountability
What we're looking for:
- 3+ years B2B healthtech marketing, with hands-on ABM
- Strong understanding of US health plans & VBC-enablers
- We're not looking for years of experience — we want raw drive and intellect
- Start-up or scale-up experience essential
- East Coast US preferred
Full-time. Fully remote. Competitive salary based on experience. Equal opportunity employer.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
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