Head of Growth

About Agency

Agency is a fast-growing, YC-backed cybersecurity and compliance company helping high-growth startups and mid-market companies achieve and maintain frameworks like SOC 2, ISO 27001, HIPAA, and more.

We don’t just sell software — we operate security and compliance for our clients. Our customers rely on us to remove the operational burden from founders, executives, and engineers.

We are building the category-defining managed compliance platform.

Now we’re hiring our first Founding Head of Growth.

About The Role

This is not a brand marketing role. This is not a social media role. This is a pipeline ownership role.

As Founding Head of Growth, you will build and own Agency’s inbound growth engine from scratch. You will design, execute, and optimize a demand generation strategy that drives high-intent pipeline and revenue.

You will work directly with the founders and sales team. This is an in-person role based in our New York office.

You will be both strategist and operator.

What You’ll Own

Demand Generation

• Own qualified inbound pipeline targets
• Launch and manage paid acquisition (Google Search, LinkedIn, retargeting)
• Optimize cost per SQL and pipeline ROI
• Run weekly growth experiments

High-Intent SEO Strategy

• Build and execute SEO strategy around bottom-of-funnel keywords:
• • SOC 2 cost
  • SOC 2 timeline
  • ISO 27001 startup
• Vanta/Drata/Secureframe alternatives
• Drive conversion-focused content
• Develop programmatic or scalable content systems

Conversion Optimization

• Improve website conversion rates
• Design and test landing pages
• Optimize demo booking flows
• Improve lead qualification workflows

Messaging & Positioning

• Clarify and refine ICP
• Translate compliance pain into ROI-driven messaging
• Align messaging with sales conversations

Attribution & Analytics

• Own marketing attribution
• Implement proper tracking (HubSpot, CRM, paid channels)
• Report on marketing-sourced pipeline and revenue
• Kill channels that don’t perform

What This Role Is Not

• Not a people management role (yet)
• Not purely strategic
• Not content marketing only
• Not brand awareness-focused
• This is a hands-on growth builder role.

What We’re Looking For

Required

• 4–8 years in B2B SaaS growth, demand gen, or performance marketing
• Experience driving measurable pipeline in high-ticket sales environments
• Strong understanding of paid search and LinkedIn ads
• Experience with SEO strategy (especially bottom-of-funnel)
• Strong analytical skills — comfortable with CAC, payback, conversion metrics
• Experience working closely with sales teams
• Comfortable operating autonomously in early-stage environments

Strong Plus

• Experience in cybersecurity, compliance, fintech, or enterprise SaaS
• Experience marketing to founders, CTOs, CISOs, or technical buyers
• Experience with HubSpot or similar CRM systems
• Experience scaling growth from $10M to $100M ARR

What Success Looks Like (First 12 Months)

• Clear, repeatable inbound pipeline engine
• Measurable marketing-sourced revenue
• Strong alignment between marketing and sales
• Reduced founder dependence for inbound growth
• Documented GTM playbook

Compensation

• Total compensation: $110,000 – $160,000 (base + performance bonus)
• Performance bonus tied to a qualified pipeline and revenue impact
• Meaningful early-stage equity
• In-person role in New York City

Why This Role Matters

Agency operates in a high-trust, high-ticket category. Growth here is not about vanity metrics — it’s about building a defensible inbound engine that compounds over time.

This is a rare opportunity to:

• Build a GTM function from the ground up
• Work directly with founders
• Define category messaging in a massive compliance market
• Own revenue-impacting growth

If you want to build, not inherit — this role is for you.