VP of Marketing

About Tava Health
At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.
We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

About the role

We’re looking for a VP of Marketing to lead and scale our marketing strategy across a multi-sided marketplace. This role will be responsible for driving demand and engagement on both sides of the market, partnering closely with Provider Marketing and Commercial Market teams, and leading our in-house Creative team (design, web, and content). You’ll own strategy while staying closely connected to execution - turning insight into action.

This is a highly cross-functional leadership role for someone who understands how to balance supply and demand and align marketing with revenue. Reporting to the CEO, you’ll work closely with executive leadership to support company growth. As a growth-stage company, we have strong marketing foundations in place, and this role builds on existing strategy, channels, and partnerships to sharpen, evolve, and scale what’s working.

What you’ll do

• Own the end-to-end marketing strategy across a two-sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platform

• Partner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention of providers

• Collaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go-to-market strategies

• Own the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplace

• Lead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels.

• Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive execution

• Oversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing efforts

• Develop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product-led growth initiatives

• Leverage data and experimentation to inform decisions, measure impact, and continuously improve performance

• Build scalable processes, systems, and metrics that support growth and cross-team alignment

What we’re looking for

• 7+ years of marketing experience, with at least 3 years in a leadership role

• Proven experience working in or marketing for a two-sided marketplace (e.g., platforms with both supply and demand dynamics)

• Strong cross-functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teams

• Experience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytelling

• Strategic thinker who can zoom out to define direction and zoom in to drive execution

• Data-driven mindset with experience using metrics to guide prioritization and optimization

• Excellent communication skills, with the ability to align stakeholders and influence at all levels of the organization

Nice to have

• Experience in healthcare, fintech, or regulated industries

• Background in B2B2C or hybrid go-to-market models

• Experience scaling marketing in a high-growth or early-stage environment

What success looks like

• Marketing systems, priorities, and performance are clearer, more efficient, and more scalable than when you joined.

• Clear, aligned marketing strategy that supports both sides of the marketplace

• Strong partnership and trust with product, sales, and customer success teams

• High-quality, consistent creative output that elevates the brand

• Measurable impact on acquisition, engagement, and revenue growth

• A motivated, high-performing creative team with clear direction and ownership

Why You’ll Love Working at Tava

• Competitive salary and stock options

• Free Tava mental health benefit for you and your family

• Medical and dental insurance for you and your dependents

• Monthly HSA contributions

• Generous PTO and paid holidays

• Paid parental leave

• Work from home flexibility

• Weekly team lunches

• Opportunity to shape a growing company and culture

*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Connecticut, Florida, Georgia, Idaho, Indiana, Nevada, North Carolina, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, and Utah.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [email protected]

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.