Head of Marketing

• Define and drive Thatchʼs marketing vision, strategy, and roadmap in close partnership with the CEO and leadership team.
• Define and sharpen Thatchʼs product marketing foundation - clear customer segmentation, messaging, pricing, and packaging - to equip sales and deepen understanding of why different segments buy.
• Build scalable, cost-efficient direct demand generation to complement broker and payroll channel distribution, improving the LTV-to-CAC ratio for small and mid-sized employers.
• Elevate and broaden the Thatch brand so it resonates across industries and geographies, creating mass-market appeal and trust beyond its current tech-forward audience.
• Lead and grow a high-performing, mission-driven marketing team, fostering a culture of ownership, intellectual curiosity, and thoughtful execution.
• Champion a high bar for quality and taste in everything we ship — balancing speed with care and polish.
• Work closely with design, engineering, ops, growth, and sales to deliver marketing messages that feel considered, cohesive, and empowering.
• Guide discovery and execution across multiple surfaces, from employer and broker dashboards to member experiences and partner APIs.

• 10+ years in marketing, with at least 3+ years leading all of marketing or a function within it, at a high-growth company.
• Proven experience at a high-growth startup defining vision, leading cross-functional teams, and launching marketing campaigns.
• A systems thinker whoʼs comfortable operating in a company with many different types of purchasers.
• Exceptional communication skills; you can clearly articulate your thinking, inspire teams, and align stakeholders.

• Deep, unrelenting care for customers, and the ability to translate customer desires into marketing strategy
  and work that feels purpose-built for our customers.Experience in regulated industries like healthcare, where clarity, trust, and precision matter.
• A background marketing to small-to-midsize businesses across industries.
• 3+ years in a user-facing function (e.g. sales, support, ops) where youʼve seen the frontlines.
• A track record of hiring, mentoring, and scaling product teams through multiple stages of growth.
• Strong design sensibilities and belief that small details create trust.

We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here's what to expect:

• 30 minute phone screen to talk through your background and interest in Thatch
• 30 minute Zoom meeting with the hiring manager to dive deeper into your experience and the role
• 30 minute Zoom meetings to meet six members of the team
• 30 minute final round Zoom or In Person meeting with one of our founders