Head of Marketing

Job description

Location: Flatiron, New York (Full-time, in-office)

Company Description

Pearl Social is a curated community for ambitious intellectuals. Members connect professionally, socially, or romantically with like-minded individuals through an agentic powered app. Leveraging Pearl AI, we create personalised connection opportunities by mapping user profiles to foster valuable bonds. Membership also gives access to our weekly in-person events held in NYC. We aim to provide a space for driven individuals to enrich their personal and professional lives with remarkable connections globally.

Head of Marketing & PR Role Description

The Mission

As Head of Marketing, you will be the custodian of the Pearl Social brand. You will lead the charge in defining how the world perceives us, how we build our digital and in-person presence, and how we scale a premium, agentic social experience globally.

The Role

• Go-To-Market (GTM): Lead the campaigns around our launch, overlook our digital roadmap.
• Creative Direction & Visual Identity: Oversee the digital brand of the Pearl Social across all mediums. You will ensure that the app’s aesthetic—from typography to motion design—reflects our brand and values
• Curating our Digital Brand Manage our online presence (Instagram, LinkedIn, Website) as a cohesive digital gallery. You will be responsible for sourcing or producing high-signal visual content that resonates with the "Cosmopolitan" aesthetic.
• Multi-Sensory Digital Campaigns: Develop "hype" cycles for global launches using high-fidelity video, motion graphics, and sound design to create an immersive brand experience.
• Storytelling: Translate the mission and values of the company into a compelling and concise narrative. 
• Strategic Partnerships: Identify and execute collaborations with brands that align with our values and enhance member experience (e.g., Tech Companies, luxury brands, experiences).
• Content Ecosystem Architecture: Design a content strategy that highlights our physical events with our digital community. You will document our conversations and experiences into global digital real estate that shines light on the Pearl community.
• Leadership & Team Scaling: You will lead the charge in recruiting and developing our marketing engine, transforming top-tier talent into a unified force capable of scaling Pearl’s global presence.

Who You Are

• A Creative: Strong mix-media portfolio with 1-2 areas of specialty/expertise: i.e. graphic design/ photography/ film production.
• The "Polymath" Marketer: You have 5+ years of experience, ideally having scaled a high-end consumer/luxury brand or technology company (luxury, private clubs, or premium fintech).
• Culturally Plugged-In: You understand the "Globalist" perspective. You're on top of the latest marketing trends across tech startups and global CPG brands.
• Growth Mindset: You aren't afraid of taking on a challenge and learning new skills. 
• Relationship Builder: You align with our community's culture and are a people person at heart with strong networking skills.

Skills We’re Looking For

• Extremely strong organisational and analytical skills
• Strong Excel / Google Sheets skills
• Excellent written and verbal communication
• Highly detail-oriented and reliable
• Strong problem-solving ability
• Ambitious, proactive and self-directed

Bonus
- you have video/ photography skills
- you're an intellectual/ polymath
- you are or have been a part of members' clubs and have strong opinions on how member experiences can be enhanced

Why Join Pearl?

• Founding Influence: As an early hire, you will have equity stake and a seat at the table for all strategic decisions.
• The Network: You will be interacting daily with the world’s most ambitious founders, investors, and thinkers.
• Building the Future: We are catalysing a powerful network through digital and in real life experiences, you'll be a leader within this community. 
  
   

Send your resume and a cover letter on why you'd be a strong fit at Pearl Social to [email protected]