Head of Marketing

Join us on our mission to elevate customer experiences for people around the world.  As a member of the Everise family, you will be part of a global experience company that believes in being people-first, celebrating diversity and incubating innovation. Our dedication to our purpose and people is being recognized by our employees and the industry. Our 4.6/5 rating on Glassdoor and our shiny, growing wall of Best Place to Work awards is a testament to our investment in our culture. Through the power of diversity, we celebrate all cultures for their uniqueness and strengths. With 13 centers around the world and a robust work at home program, we believe great things happen when we work with people who think differently from us. Find a job you’ll love today!

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Position Summary:

As the Head of Marketing, you will be a key member who will direct and oversee the Marketing department. You will design, implement, and monitor effective marketing strategies that align with business goals. The ideal candidate has a solid Marketing background and work experience managing a variety of projects end-to-end, including paid advertising and digital marketing campaigns.

As the Marketing Leader, you will also develop analytical methods to assess the performance of the marketing initiatives to allow for optimization based on proven successes.

Principle Accountabilities (Key Result Areas)

• Use market research, customer insights and competitive intelligence to understand company, product, and competitor positioning in the market

• Partner with company leaders to develop unique company and brand positioning in market and evolve marketing strategy and product development based on market demand

• Leverage understanding of market position to develop strategic marketing plan for the company

• Develop a process to track and document market and competitor developments across business lines and keep company informed/educated on all developments

• Be quantitative in your approach, always thinking about understanding the impact of your initiatives and using such data for decision making

• Develop annual marketing plan based on key corporate and product goals, while being nimble enough to evolve plan based on market and product dynamics

• Ability to collaborate closely with other teams, including sales, product, data and operations, and analytics teams to leverage all company knowledge.

• Partner with the VP of PR/Brand to ensure message consistency

• Develop and manage regional marketing team to ensure effective plan and project scope, timeline, budget, and implementation with key stakeholders.

• Prepare regular reports and presentations on marketing metrics

• Conduct market analysis to identify challenges and opportunities for growth

• Engage and respond to inbound media inquiries and requests

• Provide primary oversight of corporate website

• Proactive engagement internally with Sales and other teams within the business, to ensure delivery of value proposition for each customer

• Develop collateral that equips the sales teams with the content, tools, knowledge, and skills required to optimize client and prospect interactions

Attribute & Attitudes

• Excellent written and verbal communications skills, with the ability to sell ideas to cross-functional partners and present strategies to executive leadership

• Ability to handle multiple projects and thrive in a very dynamic environment

• Excellent research, organizational, and project management skills

• Top-notch interpersonal skills and willingness to collaborate

• Creative & must have excellent presentation skills

• Strategic mindset, integrity, and drive

• Demonstrated leadership ability, confidence, and executive presence

• Experience working and communicating with executive leadership and external partners

Requirements

• Bachelor's degree required; MBA preferred
• BPO experience required
• Minimum of 12 years’ experience in media or analytics marketing experience
• Minimum 10 years’ experience executing multi-channel marketing strategies and plans
• Strong background with digital marketing- Knowledge, experience, and ability to set direction across multiple digital platforms and channels (web, search engine marketing, digital display, targeted display, retargeting, OOT, organic and paid social, geofencing etc.)
• Strong proficiency in all aspects of Google Analytics and Google Ads
• Previous B2B and B2C SaaS experience
• Significant experience with CRM and marketing automation systems to measure ROI and set strategy
• Experience with reporting and statistical platforms to create integrated visualizations of data sets to provide insights and recommendations.
• Experience working with and managing team sizes of 2-5 people
• Ability to work in a multicultural team with the flexibility to work across various time zones

If you’ve got the skills to succeed and the motivation to make it happen, we look forward to hearing from you.