Head of Marketing

As the Head of Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.
Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply.
And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results.
Tasks
I. Revenue Growth & Marketing Strategy
1. Develop and execute multi-channel marketing strategies that drive high quality lead growth.
2. Optimize and scale landing pages to maximize lead conversion.
3. Identify high-performing marketing campaigns and channels and scale them effectively.
4. Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
5. Leverage satisfied customers to drive referral-based growth.
6. Blow up the internet with good links, great content, etc, all getting us to rank higher.
7. Oversee structured snippets implementation.
III. Team Leadership & Execution
1. Lead and manage an international marketing team.
2. Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
3. Provide mentorship, training, and coaching to ensure high team performance.
4. Work closely with tech and product teams to optimize user experience and tracking.
IV. Data-Driven Decision Making
1. Track and analyze key marketing metrics to optimize ROI.
2. Conduct funnel analysis to identify areas for improvement.
3. Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.
Requirements
We have a strong remote work culture based on the following values:
1. We prioritize achieving excellent results with urgency.
2. We continuously learn, improve, and embrace company processes.
3. We communicate openly and honestly.
4. We take initiative, plan effectively, and seek approval before executing major changes. While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review.
About Our Company:
We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.