Head of Omnichannel Sales

At Function of Beauty, you’ll join a dynamic, high-growth company redefining what’s possible in beauty. You’ll have the autonomy, resources, and executive visibility to make a lasting impact—while leading a team dedicated to innovation, excellence, and customer delight.

Position Summary

We are seeking a proven, high-impact CPG sales leader with a demonstrated ability to build and scale brands in US mass retail—including Walmart, Target, and other national accounts. This role demands a leader with mastery in Revenue Growth Management (RGM), trade optimization, P&L management, and customer relationship building, who can deliver sustainable, profitable growth across Retail, DTC, and e-commerce channels.

Reporting directly to the CEO, the Head of Omnichannel Sales will serve as the company’s commercial growth architect. You will own customer P&Ls, lead joint business planning, and create a DTC-to-retail innovation flywheel, where our direct-to-consumer channel serves as a rapid test-lab for innovations that can scale successfully into omnichannel retail.

Key Responsibilities

Retail Growth Leadership

• Drive portfolio growth in all existing retail accounts, including but not limited to Amazon, HEB, Kroger, Meijer, Target, and Walmart. 
• Leverage category insights, retail media, and data-driven trade optimization to deliver breakthrough results.
• Ensure flawless execution of all commercial fundamentals—pricing, promotion, assortment, and distribution—to maximize ROI.
• Lead retail distribution expansion strategy to pave the way for future accelerated growth.

Omnichannel Strategy & Execution

• Develop and execute integrated sales strategies across Retail, DTC, and e-commerce channels.
• Partner with Marketing to activate shopper marketing and retail media programs that win both online and in-store to drive incremental sales.

DTC-to-Retail Flywheel Creation

• Use DTC as an agile innovation lab to test products, messaging, and campaigns.
• Translate successful learnings into large-scale, de-risked retail launches that accelerate brand growth.

Master RGM, Trade Optimization, & P&L Management

• Lead pricing, pack architecture, promotional strategy, and distribution planning to drive profitable topline growth.
• Manage a balanced portfolio of retailer, eComm pure play, and DTC P&Ls to meet or exceed company growth and margin targets.

High-Impact Commercial Negotiations

• Lead joint business planning and annual negotiations with key retail partners, securing terms, promotional programs, and long-term growth commitments.

Team Leadership & Development

• Build, coach, and inspire a high-performing omnichannel sales team.
• Cultivate and manage A+ broker relationships. 
• Foster a culture of transparency, accountability, agility, and excellence.
  

Qualifications

• 15+ years of progressive sales leadership in CPG (hair care / personal care preferred, but not required)
• Proven success driving mass retail growth—Walmart, Target, food, or equivalent – preferably with experience in both directly managed retailer relationships and broker partner management
• Proven success launching brands into new retail environments – drug, club, dollar, etc.
• Deep expertise in Revenue Growth Management, trade spend optimization, P&L management, retail media networks, shopper programming
  Demonstrated ability to create DTC-to-retail scale flywheels that accelerate brand growth
• Strong analytical and strategic planning skills with the ability to translate POS and Pannel data into actionable strategies, with an AI-first approach
• Exceptional negotiation and relationship-building skills
• Track record of building high-performing teams in high-growth environments
• Entrepreneurial mindset with a relentless drive for results
  

Location: New York City, NY (HQ) or a major retailer hub city — preferably Minneapolis, MN or Bentonville, AR

Function of Beauty is an Equal Opportunity Employer and are committed to creating an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.