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The Head of Product Content Marketing will create multimedia content strategies, manage video production, and collaborate with cross-functional teams to enhance brand storytelling and support go-to-market efforts.
About LogRocket LogRocket and its Galileo AI product assistant are designed to 10x the speed of product delivery teams. It’s the first system that gives all teams across the product delivery cycle complete, proactive visibility into their customer experience from the user’s point of view. Spanning the entire stack of product tools, Galileo AI and LogRocket help teams deliver amazing digital experiences. We've already attracted an elite roster of over three thousand customers and raised $55 million in funding from top investors such as Matrix Partners, Battery Ventures, and Delta-V Capital.
LogRocket is seeking a creative Head of Product Content Marketing to craft compelling stories that showcase how enterprises use data and AI to better understand their user journeys.
However, this is not a traditional content role focused on gating 20-page ebooks or writing long-form email drip campaigns. We are looking for a marketer who understands how modern B2B buyers actually consume content—which is increasingly visual, bite-sized, and distributed across social feeds.
This role focuses on hands-on content creation, but with a multimedia lens. You will be responsible for writing high-impact copy, but you will also act as a producer—managing high-production video projects with agencies and creating social-first video content internally. You’ll collaborate closely with design, product marketing, and sales to produce high-quality assets across digital channels and support go-to-market motions for LogRocket and Galileo AI.
Responsibilities
- Agency Management: Act as the primary lead for external video agencies to produce high-production value brand and product videos, managing the process from brief and script to final cut.
- Social-First Video: Conceptualize and execute internal social videos (shorts, clips, product teasers) to drive engagement on LinkedIn and Twitter/X, collaborating closely with our design team for graphics and polish.
- Scriptwriting & Copy: Write sharp, compelling scripts for video assets and engaging social copy that hooks the reader immediately.
- Feed-Based Content: Move beyond the blog post. Repurpose complex ideas into carousel posts, short-form video, and graphics that deliver value directly in the feed.
- Customer Proof: Capture customer success stories not just as written case studies, but as video testimonials, audiograms, and quote cards that highlight measurable outcomes.
- SEO & Web: Write and edit core website copy and high-value blog posts that are optimized for readability and SEO, ensuring they serve the buyer's journey without feeling like "fluff".
- Product Translation: Partner with product managers and engineers to translate complex technical concepts into simple, impactful stories for diverse audiences.
- Sales Enablement: Work with Sales to ensure content formats align with how they actually communicate with prospects (e.g., short shareable clips vs. long PDFs).
- Launch Support: Contribute to go-to-market strategies for new LogRocket solutions by developing launch content that prioritizes engagement and shareability.
Modern Storytelling & Video Strategy
Content Execution & Distribution
Cross-Functional Collaboration
Qualifications
- Experience: 4+ years of B2B content marketing experience, preferably in the SaaS, data, analytics, or AI technology space.
- Modern Content Mindset: You understand that the "gated ebook" era is fading. You know how to tell stories where the audience lives (social, video platforms, communities).
- Video Fluency: You don't need to be a professional filmmaker, but you must be comfortable writing video scripts, managing video production timelines, and providing creative direction to agencies and designers.
- Writing Chops: Excellent writing, editing, and storytelling skills. You can write a video script, a punchy LinkedIn post, and a technical blog post with equal proficiency.
- Project Management: Proactive, detail-oriented, and process-driven; comfortable juggling multiple projects (agency reviews, internal drafting, design syncs) in a fast-paced environment.
- Tech Savvy: Familiar with social algorithms, CRM/marketing tools (Salesforce, HubSpot), and analytics tools to measure content performance.
- Domain Interest: Deep domain interest or experience in product management, analytics, front-end development, or SaaS is a strong plus.
Benefits & Perks
- Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)
- Unlimited vacation policy
- Health, Dental, Vision benefits, 401k, commuter benefits
- Generous stock options
- Regular team outings and activities (from boat rides to paintball, we’ll try anything!)
Even if you don’t meet all of the listed requirements, we still encourage you to apply. We believe learning is a vital component of success in any role here at LogRocket, and we’re happy to chat with folks from non-traditional backgrounds for our open roles.
LogRocket is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Analytics Tools
Hubspot
Salesforce
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