Head of Product, IC (NYC)

Key Responsibilites

• Define and drive RealSelf’s product strategy and roadmap in partnership with the VP of Operations, Head of Sales, Data Analytics Lead, and Head of Engineering.
• Lead modernization of a legacy platform, balancing speed, technical reality, and revenue protection.
• Translate strategy into clear product requirements and execution plans.
• Own roadmap prioritization across consumer, provider, and revenue initiatives.
• Partner with our UX agency to ensure designs meet real user needs and business goals.
• Use data, experimentation, and research to inform decisions and influence stakeholders.
• Collaborate closely with engineering to ship continuously (A/B tests, features, and platform improvements).
• Shape how AI, search, personalization, and recommendations show up in the product.
• Establish product discipline where needed—without slowing momentum.
• Lay the groundwork for an ambitious multi-year growth strategy across traffic, engagement, and monetization.
• This is a role for someone who can create leverage, not someone waiting for perfect resourcing.

Success Metrics: You won’t own growth alone, but you’ll build the product foundation that enables it. You’ll be most accountable for driving:

• Consumer traffic growth, engagement, and retention.
• Conversion to leads and bookings.
• Provider revenue driven by ads, leads, and bookings.

If you’re wildly successful after 18 months:

• The product feels intuitive, sticky, and genuinely delightful.
• Users return not just for answers, but for inspiration and connection.
• Providers see RealSelf as a meaningful growth channel.
• The roadmap is clear, focused, and execution-driven.

Team & Environment:

• 16 engineers (frontend, backend, full-stack), plus QA, DevOps, and data engineers.
• Dedicated data analysts and external data governance support.
• UX design via a capable agency.
• No TPM, no dedicated researcher, no growth team (yet).
• High autonomy, fast iteration, strong opinions backed by data.

Requirements:

• 7+ years of product management experience on complex products.
• Deep experience with two-sided marketplaces.
• Proven ability to operate across consumer + B2B use cases.
• Experience building or evolving trust-heavy products.
• Strong instincts around search, recommendations, personalization, and AI-powered experiences.
• Hands-on experience modernizing legacy platforms.
• Comfort operating as a solo or lead PM in ambiguous environments.
• Excellent written and verbal communication—especially when pushing back with data.
• Track record of shipping and learning fast, with a strong experimentation mindset.

Bonus Qualities:

• Experience at both startups and scaled companies.
• Background in healthcare, marketplaces, or regulated environments.
• Comfort partnering with sales and revenue teams.
• SQL literacy or strong analytical intuition.
• Excitement about rebuilding a product function from the ground up.

Why RealSelf?

• RealSelf exists to help people make confident, informed decisions about procedures that can change how they see themselves, and how the world sees them.
• Our reviews are raw and honest. Our Q&A connects people directly with verified experts. We care deeply about trust, safety, and transparency in an industry where those things matter.
• On the heels of a major rebrand, RealSelf is entering a new era of rebuilding and reinvention. This role is an opportunity to shape the future of a culturally relevant, deeply useful product—and leave a lasting mark on a platform that genuinely matters.

Perks & Benefits:

• You’ll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent. 
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer. 
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.