The Head of Product Marketing will optimize the entire web and in-app funnel, conduct A/B tests, write copy, and analyze user data for improving conversions in a high-growth mobile app environment.
About Us: We are a highly profitable, fast-scaling cybersecurity company doing 7-figure monthly revenues. Our current 100% focus is on our US mobile app, Control Plus, which protects consumers from scam calls, texts, and automates data broker removal. Operating on a strict direct-sale model (no freemium, no trials), we drive paid traffic (primarily Meta ads) directly into high-converting web funnels to sell premium annual subscriptions.
The Role: We are looking for a hands-on Head of Product Marketing. With paid acquisition already covered (creatives and media buying are a well-oiled machine), your entire universe will be everything that happens after the click: landing pages, quizzes, web funnels, and paywalls.
Your single source of truth and primary KPI is Revenue Per Visitor (RPV).
What You Will Do:
- Own the Funnel: Build, manage, and optimize the entire post-click web and in-app funnel.
- Experiment Relentlessly: A/B test landing pages, quizzes, and paywalls, launching new tests weekly.
- Master the Messaging: Write high-converting, direct-response copy tailored to the US consumer market.
- Dive into Data: Analyze user behavior deeply using Amplitude to identify drop-offs and uncover conversion opportunities.
- Build & Collaborate: Construct funnels using no-code tools (Web2Wave, Funnel Fox) and work closely with our founders, design team, and operations associate.
- Utilize AI: Leverage AI tools (Claude, ChatGPT) daily to accelerate brainstorming, copywriting, and production.
Who You Are:
- The Mobile Subscription Expert: You come from a venture studio or a B2C subscription mobile app company.
- '100% Hands-On': You are senior enough to lead the strategy, but you actually do the work. You build the funnels in no-code tools, write the copy, and architect the quizzes (while our in-house designers handle the visual assets).
- A Funnel Nerd: You are obsessed with user psychology and conversion rate optimization. You naturally study competitors, dissect what makes a funnel work, and continuously look for new ways to improve conversion metrics.
- Highly Ambitious: You are deeply driven, proactive, and thrive in a high-growth environment. You are always looking to push boundaries and reach the next level.
What We Offer:
- A highly competitive base salary.
- An uncapped performance bonus structure tied directly to the revenue targets you hit.
- Fully remote flexibility.
- Health insurance and other benefits.
- A team of 'A-players' who want to scale this beyond 8 figures/month.
Similar Jobs
Big Data • Real Estate • Software
As Head of Growth & Product Marketing, you'll lead product strategy, launches, and customer messaging while building and executing marketing plans.
Top Skills:
ContentGeoSeo
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound and warm sales leads remotely, consult customers on insurance needs, match products and coverages, close sales, complete paid training and obtain Property & Casualty license, work scheduled shifts including one weekend day, and meet remote workspace and connectivity requirements.
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound insurance sales calls and warm leads, consult with customers to recommend appropriate Property & Casualty coverages, convert leads to policyholders, complete paid remote training and licensing, meet schedule and work-at-home technical requirements, and achieve sales targets with integrity.
Top Skills:
PcWired High-Speed Internet
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
