Head of Social and Influencer Marketing (US)

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

Salary Range:

About The Role

We’re looking for a Head of Social + Influencer Marketing to set the vision and lead execution for Depop’s organic social media and influencer strategy across our key global markets, with a strong focus on the US. This newly combined function will play a critical role in driving brand health, global strategic direction, and growth.

You’ll report to the Senior Director of Brand Strategy & Creative, lead a team across London and New York, and collaborate closely with Global Brand, Marketing, Creative, and Product teams. This role is based in our New York office in Brooklyn.

Salary Range:

$135,000.00 - $185,000.00

Key Responsibilities:

Strategy & Planning

• Develop and deliver a cohesive global organic social media and influencer marketing strategy that aligns with business objectives.

• Lead new initiatives to increase brand awareness and share of voice among target audiences, working closely with paid teams to identify collaboration opportunities that maximize the reach of social content

Execution & Delivery

• Oversee the execution of always-on and campaign-based initiatives, ensuring integration between social and influencer workstreams.

• Manage external agency relationships to ensure consistent, high-quality output.

Reporting

• Refine and enhance performance measurement frameworks and listening data, introducing new tools where appropriate.

• Track performance and present concise, data-led reports to senior stakeholders and the wider business.
   

Collaboration

• Partner with senior marketing leaders to align priorities and optimise cross-functional ways of working.

• Collaborate with Product leadership to enhance the in-app and web brand experience.

Team Leadership & Development

• Lead, mentor, and develop a high-performing team across London and New York, fostering collaboration and professional growth.

• Set clear goals, provide regular feedback, and support career progression within the team.

Budget Management

• Manage the team budget across markets, working with direct reports to allocate resources effectively and involving senior marketing leads as needed to ensure success.

About You

• Proven track record in social media and influencer marketing, ideally in a high-growth tech, social marketplace, or fashion e-commerce environment.

• Deep understanding of US and UK social media and celebrity/influencer landscapes.

• Creative, strategic thinker with a strong storytelling instinct.

• Experience creating relationships with platform leads (e.g. Instagram, TikTok) to drive collaboration and visibility.

• Skilled in organisation, project management, and data analysis.

• Confident navigating fast-paced, evolving environments.

• Experience both in-house and agency-side is a plus.

• Experience translating social and influencer performance data into actionable insights that shape strategy.

• Exceptional written and verbal communicator, with an understanding of both the customer and media communication.

• Proven leadership skills, with experience building and managing high-performing teams.

Why this role is exciting!

• Impact at scale: You’ll own the combined global strategy for two of Depop’s most influential marketing channels: social and influencer, shaping how millions of users experience our brand.

• Creative freedom: Bring bold, culturally relevant ideas to life and experiment with new formats, platforms, and partnerships that keep Depop at the forefront of fashion, culture, and community.

• Global influence: Lead activity across multiple markets, balancing local cultural relevance with a unified global brand presence.

• Cross-functional reach: Work closely with senior leaders across Brand, Marketing, Product, and Creative to drive cohesive, high-impact campaigns.

• Team leadership: Build on the strong foundation of two talented teams, now combined into one powerhouse function, and help them grow in capability and influence.

• Cultural brand: Join a purpose-led business at the intersection of fashion, sustainability, and creativity, one that’s deeply embedded in community culture.

Additional Information
 

Health + Mental Wellbeing

• Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision

• Health Benefit Resources via Sequoia App, One Medical and Health Advocate

• Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7

• Disability and Critical Illness Insurance (UNUM)

• 401(k) Retirement Savings

Work/Life Balance:

• 22 days annual leave + public holidays

• 1 company-wide day off per quarter, for you to take some time for yourself and decompress

• Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.

• Ability to work abroad for 4 weeks per year 

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• Shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Twice yearly development chats and yearly performance reviews

• Learning budget

• Upskilling our employees with company wide training workshops, materials and resources

Your Future:

• Life Insurance (financial compensation of 2x your salary)

• 401(k) Retirement Savings Plan

Depop Extras:

• Special milestones are celebrated with gifts and rewards!