ROLE SUMMARY
ROLE SUMMARY
&I Biosimilars Marketing offers a great career opportunity for a seasoned marketer to develop commercial leadership skills such as P&L and GTN management, access and pricing strategy, contract negotiations and account management, and explore unconventional go to market strategies.
I&I Biosimilars Marketing Director role will be the single point of contact as the commercial lead for ABRILADA (adalimumab-afzb), Pfizer's interchangeable biosimilar to Humira which was launched in October 2023. I&I Biosimilars Marketing Director will also lead key cross-brand initiatives for the I&I biosimilars portfolio.
ROLE RESPONSIBILITIES
Specific responsibilities include but are not limited to: • Lead the promotional plan for HCPs and patients• Support account teams within the strategic customers group with resources and training• Leverage and enhance the HCP targeting framework based on access• Lead the design and implementation of a targeted omnichannel engagement plan• Lead agency interactions• Lead cross-functional scenario planning workshops, revenue and P&L simulations to evaluate strategies and build recommendations to gain leadership alignment• Lead supply planning including forecasting• Analyze launch performance and reporting metrics to adjust strategies and execute marketing levers to appropriately impact the business• Partner closely with the account teams to ensure progress on key initiatives.• Collaborate closely with cross-functional team members including Sales, Medical, Analytics, Strategic Customer Group, Market Access to advance critical workstreams.• Lead the extended launch team (50+ colleagues from 10+ functions) to ensure a high level of engagement, motivation, and support for the success of the brand.
BASIC QUALIFICATIONS • Bachelor's Degree required• 10 years of experience in the pharmaceutical industry • Proven track record of diverse experiences and high learning agility• Deep understanding of US payer landscape• Prior experience in marketing strategy, HCP/Consumer promotion.• Demonstrated success in developing, executing, and measuring omnichannel engagement.• Strong team player with ability to gain alignment: Effective listening and communication skills - gathers input from key stakeholders. • Ability to work under pressure, to take accountability for business challenges, think strategically and boldly to tackle complex problems. • Proven track record of operating in a fast-paced, high-energy environment • Ability to execute in the face of ambiguity or change• Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations• Demonstrated ability to manage vendors and individuals to impact business performance.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Up to 20-30% Travel, dependent on company policies re latest public health guidance
LAST DAY TO APPLY: 05/13/2024
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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