Lead global influencer program: develop strategy, manage influencer relations and campaigns (organic and paid), coordinate launches/events, own analytics and reporting across influencer platforms, and collaborate with cross-functional and regional teams to scale influencer initiatives.
Influencer Marketing Manager
Reports to: Director of Consumer Engagement & Advocacy
Location: New York, NY (SoHo)
Hybrid: 4 days/week in office (Monday - Thursday, Friday Remote)
Compensation: $80,000 - $105,000
About Bubble
Bubble is on a mission to democratize clinical skincare. We create dermatologist-developed, clinically effective skincare that's accessible, affordable, and made for the next generation. Available in more than 18,000 retail doors globally, Bubble has built one of the fastest-growing and most engaged communities in beauty through authentic storytelling, creator partnerships, and a deep connection with our audience.
About the Role
Bubble is looking for an Influencer Marketing Manager to lead our global influencer program. Reporting to the Director of Consumer Engagement & Advocacy, you'll be the connector between the day-to-day and the long-term vision, driving influencer marketing across organic and paid partnerships helping grow brand awareness, and advocacy.
The ideal candidate is an equal parts relationship builder, project manager, and strategist, with a deep understanding of creator culture, beauty, and the evolving social landscape.
Key Responsibilities
Strategy & Program Growth
- Support the development and execution of Bubble's global influencer marketing strategy in partnership with Marketing, Social, PR, and Creative teams.
- Leverage storytelling, creator insights, and platform trends to align influencer initiatives with broader brand objectives.
- Conduct competitive, cultural, and platform research to identify emerging opportunities and evolve Bubble's influencer playbook.
Influencer Program Management
- Build, nurture, and retain authentic relationships with creators, talent managers, and agencies while continuously identifying new partnership opportunities.Lead day-to-day execution of influencer marketing, including outreach, gifting, campaign management, briefing, content approvals, tracking, and creator communications.
- Manage influencer campaigns from concept through execution, including negotiations, contracting, timelines, deliverables, and post-campaign recaps.
- Coordinate influencer participation for launches, events, PR mailers, and experiential activations.
Analytics & Reporting
- Own influencer reporting across CreatorIQ, Tribe Dynamics, Dash Hudson, Storyclash, Zelf, and other relevant platforms.
- Track campaign performance, earned media value, engagement, conversions, and ROI while providing actionable recommendations for optimization.
- Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting across global markets.
Cross-Functional & Global Collaboration
- Partner closely with the entirety of the marketing team as well asregional teams to ensure influencer initiatives support integrated campaigns and overarching marketing goals
- Collaborate with retail teams across the U.S., UK, and Australia to share insights, maintain brand consistency, and scale best practices globally.
What You’ll Bring
- A strategic mindset with a hands-on approach to execution.
- Exceptional relationship-building, communication, and negotiation skills.
- Strong project management abilities with the capacity to manage multiple campaigns simultaneously.
- A passion for influencer marketing, beauty, social media, and creator culture.
- A collaborative, proactive attitude with a willingness to roll up your sleeves in a fast-paced environment.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 5–7 years of influencer marketing experience, preferably within beauty, wellness, fashion, or consumer brands.
- In-house influencer marketing experience strongly preferred.
- Proven success managing both organic and paid influencer campaigns from strategy through execution.
- Experience using CreatorIQ and influencer analytics platforms such as Tribe Dynamics, Dash Hudson, Storyclash, or similar tools.
- Familiarity with affiliate and social commerce platforms (ShopMy, ShopStyle, LTK, TikTok Shop) is a plus.
- Excellent organizational, analytical, and communication skills.
- Based in the New York City area with the ability to work from the SoHo office four days per week and travel as needed.
Bubble Skincare New York, New York, USA Office
New York, NY, United States
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