About Snorkel
At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.
We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes between 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
The Opportunity
We’re seeking an Instructional Designer to create engaging, scalable training content for both our internal teams and external Expert Contributor (EC) network. You’ll build foundational learning materials that enable GTM, Delivery, and EC communities to excel in their roles. This is a hands-on role focused on content creation, course development, and producing didactic materials that drive knowledge retention and performance.
Responsibilities
- Develop comprehensive curricula and role-based training programs for Snorkel’s GTM, Delivery, Product Operations teams and our Expert Contributor network.
- Design and produce modular, self-paced multimedia content, including videos, screencasts, animations, and interactive learning modules, alongside practical job aids.
- Create realistic case studies and simulations from customer engagements, and write clear, concise instructional copy to support competency acquisition across teams.
- Storyboard learning experiences and strategically organize content for maximum discoverability and accessibility.
- Establish a systematic process for gathering feedback, analyzing usage data, and regularly updating training materials for continuous improvement and relevance.
Required Skills
- Requires 5+ years of professional instructional design experience with a portfolio demonstrating diverse content and a track record of measurable outcomes, preferably in tech/SaaS environments.
- Ability to think long-term (strategic vision) while delivering short-term value (MVP mindset)
- Instructional Design Expertise: Strong grasp of adult learning principles, cognitive load theory, and various instructional design models (ADDIE, SAM, Backward Design), coupled with proficiency in task analysis and breaking down complex information.
- Content Development & Writing Skills: Expert in designing for both declarative knowledge and procedural skill development, writing measurable learning objectives, creating clear and concise instructional content, and translating technical jargon.
- Multimedia & Engagement: Skilled in scripting video narration, storyboarding, using e-learning authoring tools (Articulate Storyline, Rise 360), designing visually clean presentations, and creating engaging, interactive learning experiences, including microlearning.
- Analysis & Problem Solving: Ability to conduct needs assessments, analyze learning data, diagnose performance gaps, determine appropriate training solutions, and understand optimal modality usage.
- Project Management & Experience: Strong project management skills, including scoping, estimating, meeting deadlines, managing multiple projects, and maintaining organized content.
Bonus Skills
- Knowledge of AI/ML concepts or ability to rapidly learn technical domains
- Basic graphic design capabilities for creating diagrams, process flows, and visual aids
- Understanding of SCORM, xAPI, or other e-learning technical standards
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Snorkel also includes benefits (including medical, dental, vision and 401(k)).
The salary range for this position based off of tier 1 locations such as San Francisco Bay Area, New York, Seattle and is $130,000-$200,000 All offers include equity compensation in the form of employee stock options.
Be Your Best at Snorkel
Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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