Integrated Marketing Manager

About Fortune  

Fortune is a global leader in business journalism, renowned for its iconic rankings, conferences, and award-winning editorial coverage. We are seeking a Digital Marketing Manager to lead audience acquisition strategies across all digital channels, including SEO, syndication platforms, social media, paid ads, newsletters, podcasts, and video. This role will focus on driving audience growth and engagement to support Fortune’s suite of products, including subscriptions, lists & rankings (e.g., Fortune 500), and Fortune Live Media events. The ideal candidate will thrive in a dynamic environment that requires collaboration across teams to deliver measurable results. 

Who You Are

You are a results-driven marketer with expertise in audience acquisition across diverse channels. You excel at developing integrated strategies that align with business goals and have a proven ability to collaborate across teams to deliver measurable growth. You’re passionate about leveraging data and insights to optimize campaigns and thrive in dynamic environments where you can drive innovation across SEO, syndication partnerships, social media, paid ads, newsletters, podcasts, and video. 

What You’ll Do 

• Audience Acquisition Strategy: Develop and execute integrated marketing plans to grow Fortune’s audience across SEO, syndication platforms (e.g., Apple News+, Yahoo Finance), social media, paid, newsletters, podcasts, and video. 

• Channel Optimization: Identify opportunities within each channel to maximize reach and engagement while ensuring consistent messaging across platforms. 

• Content Strategy Alignment: Collaborate with editorial teams to align content strategies with audience acquisition goals for news and evergreen content onsite and syndicated partnerships off-platform. 

• Subscription Growth Campaigns: Strategize promotional efforts to drive subscriptions through targeted campaigns leveraging email marketing, paid media, and cross-channel promotions. 

• Event & Product Promotion: Develop campaigns for Fortune Live Media conferences, lists & rankings (e.g., Fortune 500), and major digital/print releases to increase visibility and attendance. 

• Performance Analysis: Monitor KPIs such as traffic growth, engagement rates, conversion rates, and audience retention using analytics tools like Google Analytics 4 (GA4). Provide actionable insights to refine strategies continuously. 

Qualifications

• 5+ years of experience in digital marketing or integrated marketing with a focus on audience acquisition across multiple channels. 

• Expertise in SEO, social media marketing (organic and paid), email marketing, syndication partnerships, and content distribution strategies. 

• Proven ability to manage multi-channel campaigns that drive measurable results. 

• Strong collaboration skills with experience working cross-functionally across editorial, product, paid media, social media, PR, and newsletters teams. 

• Proficiency in analytics tools (e.g., Google Analytics 4, Looker) to track performance metrics and optimize campaigns. 

• Experience in subscription-based business models or media/publishing industries is a plus. 

Compensation

Base Salary range of $105,000.00 to $115,000.00 plus a discretionary annual bonus of 10%

About Fortune:  

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.  

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.