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About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Contract Duration: 6 months
Benefits Eligible Immediately
Job Description:
e.l.f. Beauty is seeking an experienced Associate Director of eCommerce to join our Digital team. This role will be instrumental in driving global growth and elevating the e.l.f. Cosmetics and e.l.f. SKIN brands across direct-to-consumer (D2C) channels. The ideal candidate will bring strategic leadership, digital expertise, and operational rigor to accelerate D2C performance.
Key Responsibilities:
Direct-to-Consumer (D2C) Revenue Growth & Content Optimization
• Lead and manage global revenue growth across all D2C channels.
• Own and execute the D2C strategy, providing day-to-day leadership.
• Develop a robust digital merchandising strategy, optimizing brand storytelling, educational content, and user journeys.
• Manage the site content process, including product pages, homepage, and landing pages, from concept through execution.
• Collaborate with SEO to drive incremental organic traffic.
• Oversee D2C promotional and content calendars, with a focus on event-based revenue opportunities.
• Partner with e.l.f.'s mobile app and social commerce leads to drive cross-channel purchases.
• Identify opportunities to improve contribution margins and overall channel profitability.
Reporting & Sales and Operations Planning (S&OP)
• Provide S&OP and P&L guidance for all D2C channels.
• Collaborate closely with Operations to enhance forecasting accuracy and streamline processes.
• Own campaign performance tracking and lead weekly reporting cadence.
Audience Management
• Partner with Integrated Marketing and Paid Media to identify and convert new customer segments.
• Collaborate with CRM to improve retention and conversion through lifecycle marketing.
• Work with UX and CRM teams to implement personalization strategies and A/B testing.
• Liaise with Customer Service to resolve consumer issues and enhance the digital experience.
Basic Qualifications
• 6+ years of eCommerce experience, preferably in consumer-packaged goods or beauty industries.
• Proven ability to drive growth and manage global D2C strategies.
• Strong forecasting skills and experience managing large product assortments.
• Comfortable presenting to senior leadership and stakeholders.
• High energy, adaptable, and effective at managing multiple priorities in a dynamic environment.
• Excellent collaborator with a team-oriented mindset.
• Strong analytical skills and a data-driven approach to digital planning.
• Proficient with Salesforce Commerce Cloud.
• Skilled in analytics tools including Excel, Power BI, Tabs Analytics, and Google Analytics (GA4).
• Highly detail-oriented and process-focused.
• Bachelor’s degree required.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
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