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Paid Media Marketing Intern (Summer 2019)

| Greater NYC Area

ABOUT THESKIMM

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than seven million people. We're fundamentally changing the way our members consume news, consider products or services, and take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, and more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed and empowered choices whether that be in civic engagement, finance, career, health, and more. Founded in 2012 by two friends on a couch, we've since grown to over 75 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!

ABOUT THE TEAM AND ROLE

You will be joining theSkimm’s marketing team - which sits at the intersection of our product, our brand, and our customers. We are a diverse group of fast-moving, hard working, data-driven, creative thinkers who thrive on launching and growing products our members will love. You will be a core member of our team, and your work will be critical to scaling our marketing and business initiatives this year.

WHAT YOU’LL BE DOING

You will be supporting the Paid Marketing Manager’s with all aspects Paid Media/SEO from campaign build/management, channel reporting, channel research and POV’s to paid strategy for user acquisition across our Daily Newsletter and Mobile App. During your internship, you'll work in three areas of marketing:

Paid Media:

  • Daily campaign management including but not limited to:
    • Daily campaign pacing, budgeting, and optimizations
    • Campaign set-up and tracking implementation
    • Budget reconciliation
    • Creative & message testing
  • Paid Search Campaign builds: keyword research, ad copy creation, negative keywords
  • Search query report analysis

SEO:

  • Keyword and user search behavior research
  • Page optimization recommendations for article content
  • Managing SEO input fields in CMS platform
  • Monitoring/reporting on site performance

Final Project

  • Utilizing what you’ve learned, building out a paid media strategy for acquisition of college students for theSkimm

WHAT WILL SET YOU UP FOR SUCCESS

  • Mid to advanced proficiency with Microsoft Excel, and working knowledge of all Microsoft office platforms
  • Highly motivated self-starter with extreme attention to detail, a passion for numbers and no trouble multitasking
  • Knowledge of digital media landscape, channels and basic media formulas
  • Excellent professional and presentation skills and you truly enjoy working with other people

WHAT WILL SET YOU APART

  • Passion for theSkimm brand and our products
  • Keen interest in digital media
  • Experience with paid social or paid search planning or buying
  • Knowledge of search ranking/optimization factors and technical aspects of site management (Google Search Console)
  • Accredited industry certifications (e.g. Google AdWords, Facebook Blueprint, Google Analytics)

WHAT WE OFFER

  • Full-time (40 hours per week) paid internships ($15.00/hour) for 10-11 weeks, starting June 3rd
  • The opportunity to build professional confidence and explore areas of interest
  • Management and mentorship from industry professionals working on real-life problems and opportunities
  • A summer program catered specifically to a small group of interns at theSkimm
  • Collaborative office space with a mix of snacks, seltzer, caffeine and a pretty sweet roof deck
  • Catered lunch for "Sip’n Skimm" on Fridays - a time to walk through our week's highs and lows as a team
  • The opportunity to be part of a friendly, hardworking and diverse group of people building a membership company that makes it easier to live smarter

This is a temporary role based in New York, NY.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

50 West 23rd Street, New York, NY 10010

What are theSkimm Perks + Benefits

Health Insurance & Wellness Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
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