Lead paid media strategy and execution across search, social, and email for eCommerce and B2B clients. Own campaign setup, optimization, tracking integrity (GTM/GA4/server-side/CAPI), reporting, client communication, testing programs, and mentor junior specialists to drive revenue, ROAS, CPL, and offline conversions.
This role is a senior, paid growth marketing role responsible for owning the full funnel performance strategy and execution across a diverse portfolio of clients spanning eCommerce (D2C) and lead generation (B2B). You will be the strategic owner of paid media across accounts, with strong working fluency in paid search, paid social, and email so you can drive cohesive, cross-channel growth. You’ll move fluidly between revenue, ROAS, CPL, lead quality, and offline conversions.
You’ll report to the Head of Paid Media and likely manage 1~2 junior paid media specialists. You will also partner closely with marketing operations and growth analytics.
- Own paid search strategy and execution across Google Ads, Microsoft Ads, and other emerging search platforms for a portfolio of eCommerce and lead-generation accounts.
- Optimize toward the right objective for each client: revenue, ROAS, and CPA for eCommerce; CPL, lead-stage progression, lead quality, and offline conversions for lead generation.
- Provide paid social support and partner with the Paid Social Specialist—maintain enough hands-on fluency in Meta and LinkedIn to guide strategy, pressure-test plans, and QA execution.
- Own all client deliverables on your accounts: reporting, recommendations, roadmaps, QBRs, and strategic narratives.
- Lead client relationships—run calls, deliver insights, manage scope and KPI targets, and act as a trusted advisor to senior marketing leaders.
- Safeguard conversion tracking integrity in partnership with the Conversion Tracking / CRO lead (GTM, GA4, server-side tracking, CAPI, offline conversion imports from HubSpot/Salesforce).
- Own channel analytics on your accounts—surface insights, size opportunities, and translate data into clear recommendations; partner with the Analytics lead on dashboards and growth opportunities.
- Develop and run testing programs across audiences, messaging, creative, and landing pages.
- Mentor and manage the junior paid media team members, growing them from execution into more strategic contribution.
- Identify new growth opportunities, platforms, and approaches for clients.
- QA campaigns and tracking prior to launch—targeting, budgets, creative, links, and measurement.
- 5–7+ years of hands-on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion-focused campaigns.
- Demonstrated experience across both eCommerce (revenue, ROAS, CPA) and lead generation (CPL, lead stage, offline conversions)—you can speak fluently to both goal sets and the measurement nuances of each.
- Working proficiency in paid social (Meta required)—enough to direct strategy, QA campaigns, and partner effectively with a paid social specialist.
- Strong conversion tracking background: GTM, GA4, Looker Studio, offline conversion imports (HubSpot/Salesforce), and platform pixels; comfortable diagnosing tracking issues.
- 2+ years in a client-facing capacity (or in-house stakeholder) comfortable owning communication, strategy, and presenting to senior marketing leaders, including CMOs.
- Extremely data-driven: comfortable analyzing large data sets in Excel/Sheets to identify drop-off, opportunity-size projects, and stack-rank by impact.
- Fluency in growth frameworks; full-funnel/AARRR, growth loops, LTV:CAC, unit economics, incrementality, and structured experiment prioritization (e.g., ICE framework) with the judgment to apply the right one to each client’s stage, model, and goals.
- Excellent written and verbal communication with strong attention to detail.
- Experience managing direct reports (1–3+).
- Technical conversion tracking depth: server-side GTM, Enhanced Conversions, CAPI.
- ABM experience for B2B lead generation.
- Comfort incorporating AI-assisted workflows into campaign management and analysis.
- Familiarity with Linear, Notion, Google Drive, Slack, and Google Meet.
- Experience launching campaigns on new or niche channels.
- Prior startup or agency experience—comfortable with a fast pace and wearing multiple hats.
- Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options
- Location: Remote/WFH or join us in our Brooklyn office
- Salary: $100–130k, depending on experience and other relevant qualifications
The base pay range for this role is $100,000 – $130,000 per year.
Similar Jobs
Marketing Tech
Lead early-stage GTM experiments for a new product: design and run outbound tests across ICPs and messages, build outbound sequences, instrument attribution, synthesize market and deal signal into positioning, and enable overlay AEs with targeted enablement and reporting.
Top Skills:
ApolloCRMGongLinkedInOutreachSalesloft
3D Printing • Artificial Intelligence • Information Technology • Internet of Things
The Senior B2B Marketer will develop and execute marketing strategies, collaborate with Sales, create marketing materials, conduct research, and optimize marketing effectiveness to drive growth in the gaming and 3D industries.
Top Skills:
3D ModelingAIGame Development ToolsMachine Learning
Artificial Intelligence • Enterprise Web • Software • Design • Generative AI
Designs and owns Webflow’s foundational cloud and source-control infrastructure, including multi-account landing zones, networking, DNS, PKI, secrets, Infrastructure as Code, GitHub delivery pipelines, self-service hosting patterns, policy guardrails, observability, cost controls, and security baselines. Partners with SRE, security, and developer productivity teams to improve reliability, scalability, adoption, and performance while managing cloud vendors and tooling relationships.
Top Skills:
AnsibleAWSAzureDatadogDnsFinopsGCPGithub ActionsGrafanaPkiPrometheusPulumiTerraformVpc
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
