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Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans.
We’re looking for a Junior Creative to join the US Creative Team in the end-to-end ideation and production of branded and white-label content, events and campaigns for our brand partners.
Working with a team of creatives, designers and writers, the role is integral to developing ideas, pitching them, and bringing them to life. This role is ideal for someone who has worked for 1-2 years within the publisher or creative agency space, has foundational creative skills, and who is excited to grow within a fast-paced combination agency/publisher environment delivering outstanding work to clients of all sizes.
Responsibilities:
- Understand Hypebeast’s platform and products, and use that knowledge to develop ideas and build campaigns that use our brand’s cultural acumen to produce content and experiences that exceed client expectations.
- Participate in campaign brainstorms and provide thoughtful research, moodboarding, copy drafts, or design ideas.
- Support in building pitch decks and creative materials in collaboration with strategy, production, and editorial teams.
- Assist in maintaining project clarity and communication across departments by taking notes, tracking deliverables, and sharing updates.
- Stay up to date with trends in fashion, streetwear, music, and culture to inspire creative contributions.
- Show a proactive attitude, ask questions, and take initiative in developing your creative skill set.
Requirements:
- 1-2 years experience as a creative, copywriter, editor or strategist at a publisher, creative agency, or similar.
- Concepting, developing and pitching campaigns aligned to client goals that fit within a specific cultural lens and make sense within a given product set.
- Utilizing provided data and client creative strategy/platforms to inform creative decision making.
- Translating top-line ideas into detailed strategy-led and/or creative-led campaigns.
- Proposing content launches strategies and campaign rollouts.
- Justifying campaign ideas and build creative arguments through research, data, and insights.
- Using past campaign performance to inform new ideas.
- Pitching ideas in an easy-to-understand and compelling way, both written and verbally to both internal and external stakeholders.
- Experience working cross-functionally across sales, account, and production teams, prioritizing deliverables and deadlines.
- In-depth understanding of the HYPEBEAST brand as well as the landscape of contemporary youth culture, including but not limited to: fashion, art, design, music, sports.
- Proficient in Keynote and have experience with Adobe design suite.
If you think you’ve got what it takes, please provide your portfolio/website, cover letter, CV and expected salary.
This position is based and located in New York. Candidate must be eligible to work in US.
Personal data collected is for recruitment purpose only.
HYPEBEAST New York, New York, USA Office
Located in the heart of Manhattan’s Chinatown, the community is vibrant with a mix of global cultures. The location has a rich history with lots of great food and a strong bond in local community.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
