Lead Copywriter, Organic Content

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

We’re looking for a bold, creative, and culturally tuned-in Lead Organic Content Copywriter to join our New York City team. You’ll shape how millions experience the Hims & Hers brand through storytelling, from scroll-stopping social content to thoughtful, video-driven narratives.

This is a hands-on, highly collaborative role that blends brand strategy with creative execution. You’ll lead our Organic Copy team and develop the voice, scripts, and stories powering our organic YouTube presence, social channels, app, and blog. This individual will work closely with many cross-departmental stakeholders in Marketing, SEO, and Content Strategy. If you love pairing insight with imagination, and can turn healthcare topics into binge-worthy content — this role is for you.

You are required to work from the New York City Studio as needed for projects. This may be a few times per month.

• Own the voice behind our organic content ecosystem from YouTube videos to blog stories to social captions crafting copy that’s human, witty, and unmistakably Hims & Hers.

• Concept, script, and produce video content that informs, inspires, and entertains our growing audience

• Collaborate across creative and strategy teams, including art directors, producers, editors, designers, to bring ideas from brainstorm to final cut, including in-person shoots

• Mentor and lead a team of organic copywriters, fostering a culture of creativity, collaboration, and continuous learning

• Champion experimentation, using data and insights to shape narratives that drive engagement and connection

• Elevate everything you touch, from headline to hashtag, with impeccable craft and clarity

• Keep us consistent and inspired, upholding the brand’s voice, tone, and storytelling standards

• Be ruthless when it comes to editing, grammar, and proofreading techniques

• 10+ years experience in copywriting, including digital media

• Youtube content, scripting experience is required

• Extensive knowledge of the video production process from a copywriting perspective (pre-production, production, post-production, and delivery)

• Experience leading teams and supporting individuals develop in their professional careers

• A strong ability to think narratively, concepting and building creative with a sharp eye and ear

• Ability to deliver on strategic initiatives while championing brand voice, tone, and direction

• Experience collaborating with designers, editors, art directors, animators, producers, and other creative partners

• Ability to drive experimentation focused on conversion and engagement

• Experience using insights and strategic thinking to influence stakeholders

• Ability to communicate the benefits of marketing strategies to business audiences of all levels

• Experience driving multiple projects in a fast-paced environment

• Eagerness to be hands-on and proactive

• In-depth understanding of the healthcare, wellness, or CPG industry a plus

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.