Lead Lifecycle Marketing Manager

The best jobs are often restricted to a few wealthy cities, but talent exists everywhere. Oyster set out to change this by launching a global employment platform that enables companies to hire, pay, and support talent anywhere.

We’re proof that a strong, engaged culture doesn't require an office. Since January 2020, Oyster has:

🌏 Built a distributed team of 400+ across 60+ countries

👩‍💻 Featured in Forbes as #9 in FlexJobs Top 30 Companies for remote jobs

🌈 Formed a diverse leadership team and a workforce that’s 60% female

🏆 Earned top employee engagement scores

🦄 Raised $286 million; valued at $1.2 billion

💚 Achieved B Corp status in 2023

Our momentum shows the power of global employment, and we’re just getting started! If you want to help us drive change and work remotely, we’d love for you to apply!

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for this employee and to meet the business needs, this role requires you to be based within UTC -6 to UTC +1.

We’re hiring a Lead Lifecycle Marketing Manager to own and scale Oyster’s lifecycle engine across activation, retention, and expansion. This role sits at the intersection of Marketing, Product, Sales and Customer Experience. You will design and run lifecycle programs that help prospects and customers reach value faster, adopt our product and services, and expand their relationship with Oyster over time.

Success in this role means building a measurable, high-impact lifecycle system powered by product signals, behavioral data, and clear messaging. You will operate as a senior individual contributor who sets strategy, ships programs, and drives outcomes tied directly to retention and revenue.

• Own Oyster’s lifecycle strategy across onboarding, activation, retention, and expansion

• Define lifecycle stages, key moments, and success metrics across the customer journey

• Build and execute multi-channel lifecycle programs across:

  • Email (HubSpot)

  • In-app messaging (Pendo)

  • Conversational and sales-assisted experiences (Qualified Chat)

• Partner closely with Web, Sales, and Product Marketing to drive adoption and time-to-first-value

• Design retention programs informed by usage, signals, and customer behavior

• Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success

• Lead experimentation across messaging, sequencing, timing, and segmentation

• Measure impact across product usage, retention, expansion, and revenue

• Collaborate with Web, Demand Gen, Product Marketing, GTM Ops, Sales, and CX to align lifecycle programs with GTM priorities

• 8 years of experience in lifecycle or growth marketing

• Proven ownership of activation, retention, and expansion programs in a SaaS environment

• Strong experience designing customer journeys using behavioral and product signals

• Hands-on experience with lifecycle tooling (email, in-app, and sales-assisted channels)

• Ability to translate data into clear, actionable programs

• Experience operating as a senior IC who sets direction and executes independently

• B2B SaaS experience preferred, not required

• Experience using AI in marketing workflows is a plus, not a requirement

You'll also need

• A reliable home internet connection (or be able to get one)

• Fluent English language skills

Our values guide the work we do, the decisions we make, and the culture that makes us special. We make it happen. We drive change. We build and give trust, and we are a united team.

Our mission is to create a more equal world, one global hire at a time. Everything we do ladders up to our mission, and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work. 

We embrace asynchronous communication and collaborative work and share our practices in the Oyster Public HQ to help other global teams learn from our experiences.

With diverse locations, cultures, and needs, we created How YOU Work; a program supporting your whole human experience at Oyster:

• Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere.

• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.

• Mental health support: Access Plumm, our mental well-being service.

• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.

• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.

• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.

We embrace diverse perspectives and intentionally build our product and company with an inclusive, global mindset. We encourage you to apply, even if you don’t meet every criterion, and are committed to a trust-based, thriving environment.

Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email [email protected] with the subject line: Interview Accommodations.

Our available positions are on our careers page. Our team will only contact you from an @oysterhr.com email, and we will never ask for money as part of an interview process or job offer. If you receive a suspicious email about Oyster jobs or are directed to a site other than www.oysterhr.com/careers, please report it via our Compliance and Ethics Helpline.