Lead Product Marketing Manager

| New York, NY, USA | Hybrid
Employer Provided Salary: 170,000-200,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 11:29 a.m. (EST) on Wednesday, June 12, 2024
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About Dashlane

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

About the role 

We’re looking for a Lead Product Marketing Manager who excels at delivering differentiated messaging, creating integrated go-to-market strategies, owning cross-functional product launches, partnering with sales for prescriptive enablement.  

This candidate will be responsible for understanding the market opportunity, segmenting our customer and user base, evaluating their pain points and needs, and mapping the user journey, all while distilling key trends into actionable insights for the business. They will also be responsible for owning the full lifecycle of a go-to-market and product launch process, in partnership with the Product, Engineering, Marketing, Growth, Brand, Content, Customer Support, and Sales and Customer Success teams. 

A successful candidate has a strong understanding of IT organizations in small-mid-sized organizations their pain points, and how to communicate and market to them. Somebody who is highly organized, detail-oriented, excels at stakeholder management and cross-functional leadership, can seamlessly shift between strategic and tactical elements, and is well-versed in the latest and greatest customer research, product marketing, and go-to-market tools and tactics. The candidate is a collaborative problem solver and self-starter who has driven results in high growth companies. 


This position will be located in our New York City office in a hybrid capacity with 3 days in the office. 


  • Develop our Ideal Customer Profile (ICP) and Target Persona:  Partner with product management to execute research our ICP. Translate that research into actionable customer for use by sales and marketing.  
  • Create Product Messaging and Positioning: Develop clear and persuasive messaging that highlights the unique value of Dashlane’s products. Craft compelling value propositions tailored to various stakeholders.
  • Develop Go-to-Market Strategy: Collaborate with cross-functional teams to create and execute go-to-market plans for new product launches and feature updates. Ensure successful product launches by managing marketing efforts and sales enablement activities.
  • Establish Sales and Customer Success Enablement: Provide teams with the necessary tools and training to effectively communicate the value of our products to prospects and customers. Partner with sales to create and support plays with messaging, sales tools and training.
  • Be a Subject Matter Expert: Have a pulse on the cybersecurity market, monitoring news and trends. Develop deep knowledge of customer problems and how our solution solves them. Understand the competitive landscape from a business and product perspective and identify points of differentiation. Share your knowledge internally and externally in webcasts and podcasts.
  • Innovate New Go-to-Market Processes: Collaborate with other teams to identify and implement new or refined processes aimed at streamlining and scaling our go-to-market efforts.


  • 7+ years of experience in B2B product marketing or go-to-market functions 

We’re also looking for... 

  • Experienced with identifying target segment and persona creation.
  • Proven expert in successfully building differentiated positioning and value propositions.
  • Experienced marketing to IT and Security buyers in small and mid-sized businesses.
  • Deeply interested in cybersecurity trends and the evolving business needs it drives.
  • A holistic thinker with thorough understanding of a customer's journey and touch-points.
  • Practiced at leveraging data, analytics, insights and metrics to propel go-to-market strategy.
  • A strong cross-functional leader able lead directly and indirectly through influence.
  • Experienced working effectively in a heavily cross-functional, fast-paced environment.
  • A confident writer and presenter.
  • Highly effective communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of the organization.
  • An ability to create a positive and enjoyable work environment.

Salary Range: $170,000 - $200,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. 

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners.  We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.  

What Dashlane offers you: 

  • Mental health services through Spring Health and well-being days
  • Mentorship program - select your mentor from our internal pool and continue your learning path!
  • Comprehensive health coverage, including dependents
  • Unlimited PTO
  • Betterment 401(k) retirement plan
  • Paid holidays and sick leave
  • Donation matching program -  give back to the community and support actions that lead to positive social impact under the historically marginalized communities.
  • Every donation will be matched by Dashlane, up to $500 per year
  • Weekly lunch in the office and monthly happy hour  
  • Team buildings & seasonal social events and many more

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here. 

Your interview experience: 

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.

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Our New York office is located in the Flatiron neighborhood, full of restaurants, bars, and shops. It's never hard for us to find a good lunch.

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