CRM/Lifecycle Marketing Manager

About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We’re seeking a CRM/Lifecycle Marketing Manager to help manage engagement, retention, and conversion for our customer base through data-driven email marketing strategies. This role will own and manage the entire lifecycle marketing funnel, from onboarding and nurturing to retention and conversion. You will develop and execute targeted campaigns across various channels (email, SMS, in-app, etc.) that drive engagement, increase customer retention, and support our revenue growth. You will collaborate cross-functionally to optimize every touchpoint in the customer journey and leverage data to refine strategies continuously–and reach more people with the important message and massive impact of functional health!

What you’ll do:

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
• Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
• Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
• Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
• Manage and improve CRM strategies across email, SMS, and other channels.
• Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
• Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
• Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

What you’ll need:

• Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing.
• Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
• Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
• Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
• Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
• Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail.
• Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
• Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $100,000 - $115,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. 

Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. 

    Please note: 

• We will never communicate with you via Microsoft Teams
• We will never ask for your bank account information at any point during the recruitment process, nor will we send you a check (electronic or physical) to purchase home office equipment

We look forward to connecting!

#LI-Remote