Lifecycle Marketing Manager

Remote-based in the US

Overview

GoodPower works to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.

We operate at the intersection of digital media, smart tech, elections, and renewable energy advocacy. We aim to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies.

At GoodPower, we are building a team of talented, driven doers who thrive in fast-paced, mission-oriented environments. We value problem solvers who combine strategic thinking with an orientation toward action. We seek collaborative leaders who can inspire and develop others. Our people are eager to innovate, adapt, and scale efforts that can transform the renewable energy economy and strengthen democracy.
 

Job Summary

GoodPower  is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage our supporter journey strategy. This role will design, execute, and optimize cross-channel lifecycle programs that move users from awareness to Members — and from one-time participants to lifelong climate champions.

You will be responsible for architecting & tracking full-funnel, multi-touch journeys across email, SMS, Messenger, social ads, and emerging channels — powered by GoodPower’s growing first-party data infrastructure. You’ll partner closely with Membership Mobilization Manager, creative, digital ads, and data science teams to create high-performing, personalized experiences that drive engagement, advocacy, donations, and retention.

This is a full time, remote position based anywhere in the United States. The Membership Mobilization Manager will work from home, meet regularly by video chat with GoodPower team members, partners and youth, and conduct activities both online and in-person. The Membership Mobilization Manager must be available for regular travel within the United States to participate in conferences, select actions, events, and to attend staff retreats. This position reports to the Sr. Director of Digital Marketing. 

Key Responsibilities

• Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention.
• Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n.
• Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers.
• Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests.
• Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix.
• Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI.
• Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed).
• Build re-engagement and win-back strategies for inactive supporters.
• Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies.

• 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company.
• Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce).
• Proven success designing journeys that drive conversions, retention, or re-engagement.
• Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards.
• Experience with audience segmentation, personalization, and message testing.
• Passion for youth-led climate action and social justice is a strong plus.

• Familiarity with CDPs, journey orchestration tools, or open-source automation platforms like n8n.
• Knowledge of Meta ad flows (e.g., lead gen, Messenger bots) and their integration with CRM systems.
• Experience with marketing automation tools
• Experience working in cross-functional teams and agile environments.
• Being bilingual (especially Spanish) is a plus.
   

Compensation

• Annual salary range: $78,000-$83,000 commensurate with experience.
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays.
• GoodPower is an equal-opportunity employer that highly values staff diversity.

This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.