GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.

GSTV Values:

● Growth Focused

● Social Accountability

● Tenacious Behavior

● Valued Actions

Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).

GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.

****Preferred location is New York****

Summary:

As a Manager of Ad Measurement & Insights, you will be responsible for leading our research efforts to understand advertiser performance on our network, along with market trends and consumer preferences. You will work closely with cross-functional teams to provide actionable insights that drive client engagement, strategy, and business growth.

Responsibilities:

Responsibilities include, but are not limited to: 

• Directly managing campaign research and measurement, and presenting findings to GSTV’s advertiser clients, for projects including:
  
  • Test / control brand lift surveys
  • Foot traffic lift analysis
  • Sales lift analysis
  • GSTV audience insights studies
  • Meta-analyses incorporating historical results for the above (benchmarks, creative insights, etc.)
• Consulting with internal sellers and external clients on measurement and audience strategy for GSTV campaigns
• Conducting consumer / industry insights research using 1st and 3rd party data
• Coordinating with marketing & sales teams to develop & maintain client-facing collateral
• Providing ad-hoc client- and category-focused insights for RFP responses, using internal and syndicated data
• Managing relationships with external preferred measurement partners
• Developing & implementing research strategy in conjunction with overall marketing strategy
• Other duties as assigned

Requirements: 

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Skills: 

• Experienced in managing brand lift, foot traffic lift, and sales lift measurement
• Experienced in gathering data from syndicated vendors like Nielsen & MRI, and exploring external sources for industry insights (AdAge, Digiday, Insider Intelligence, etc.)
• Proficient in Excel & Powerpoint
• A clear, confident communicator in written and live settings (including client presentations)
• Comfortable developing data-driven, sales-focused narratives

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor’s degree as well as 3 to 5 years of progressive experience in advertising, ideally with an agency and/or media platform background.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.