Manager, Analytics - Enterprise Media (REMOTE)

At DICK’S Sporting Goods, we take a people-centric approach to everything we do. Our Athletes, how we refer to customers, and our Teammates, how we refer to our employees, are at the center of every decision we make so that we can provide transformational experiences online, in store, and in sport. When you join Technology at DICK’S Sporting Goods, you’re joining a true team that wins together. We help our Athletes and fellow Teammates better their best by innovating solutions to interesting business problems and empowering every Technology Teammate to be an innovator. And, while we work remotely from all over the United States, we provide virtual and in-person events for the team to hangout, from virtual escape rooms to cheering on the Pittsburgh Pirates at beautiful PNC Park. 

JOB PURPOSE: 

The Manager, Analytics - Enterprise Media will oversee analytics to support insights, A/B testing, and measurement associated with Enterprise Marketing – driving Mixed Media Modeling support, cross campaign and channel insights, and understanding of impact on other touchpoints of media strategies.  This role will be seen as a strategic thought partner for both business and technology teams to size and measure go to market plans. 

RESPONSIBILITIES: 

The Manager of Analytics owns a workspace end-to-end and is responsible for managing a team of analysts to deliver impactful, strategic analytics & insights that realize value for the organization. As a people leader, the Manager of Analytics demonstrates a keen ability to oversee multiple projects and initiatives, flexing priorities as business needs shift and serving as a point of escalation to leadership. 

In addition to overseeing the development of strategic insights and data-informed, actionable findings, the Manager of Analytics guides analysts to service ad-hoc analytics requests & stakeholder questions and to develop occasional reporting. The Manager of Analytics has demonstrated deep proficiency across all analytical methods, and guides, coaches and mentors junior analysts to develop high quality, timely analytical deliverables, while also guiding their career development. 

Business Stakeholder & Strategy Support  

• Serve as a strategic advisor to business stakeholders, inclusive of executive levels. 

• Help guide and shape strategic business decisions based on data, acting as the translator between data and deep insights to action on. 

• Support will include proactive discovery and goal setting, reactive root cause analysis or measurement, and ad hoc support for trend or metric interpretation. 

Analytics & Measurement 

• Further integrate applications of AI into analytics processes such as benchmarking, forecasting, and optimization of media spend across objectives.

• Lead and evolve our Mixed Media Model solution in partnership with Data Science to deliver deeper insights at greater scale.

• Lead the analytics support for Marketing business partners through development of executive-facing deliverables, with succinct storylines and project plans. 

• Work with business leaders and agency partners to develop actionable insights and to translate analytics into meaningful business strategies. 

• Test both business strategies and technology improvements to ensure positive business results with statistical best practices. 

• Manage an ongoing testing portfolio and prioritization for the domain, presenting key findings, testing summary and communication of the testing portfolio to key executives to guide investment decisions.

• Pioneer new data sets and concepts and drive the creation of common metrics with goals and benchmarks for application, further partnering with technology and reporting teams to drive data democratization and usage of metrics across the enterprise to leverage for effective performance tracking. 

• Leverage common tools and platforms (e.g. SQL, Databricks, Excel), and/or vendor platforms (e.g. Meta, Google, TikTok) to query, join, extract, and manipulate raw data from disparate sources to tell a comprehensive story with key insights and recommended actions. 

• Engage with analytics partners within our retail Dick’s Media Network (DMN) to enable greater partnership and develop shared best practices.

Team Leadership & Development 

• Manage a team of analysts, placing each teammate in the best position for them individually, and the team as a whole, to maximize value for the team and organization. 

• Identify teammate strengths and opportunities, providing open and honest feedback on a regular basis, in order to elevate individuals. 

• Additionally, the Manager is responsible for championing the engagement and culture within the team itself. 

PREFERRED SKILLSET: 

• Master’s degree in Economics, Statistics, Data Science, Liberal Arts or Related Field  

• 8+ Years of Experience in Analytics or related field 

• SQL, R, Python, experience with BI tools (Tableau, Qlik, PowerBI) 

• Testing and Optimization Tools and best practices 

• Experience with data model development/design and regression analysis

• Databricks, GCP or Azure Experience 

• Direct Managerial Experience 

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