Brand Partnerships Manager – Culture Activation

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. 

  

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. 

Job Description

Bose Corporation is seeking an experienced and strategically driven Brand Manager, Culture Activation. This role will focus on cultivating and executing high-impact brand partnerships that reinforce the cultural relevance, driving consideration for our iconic Bose premium audio brand.

You will develop and manage partnerships across celebrity influencers, live events, hospitality, lifestyle, media and entertainment sectors—building immersive customer experiences and elevating brand visibility in cultural spaces that matter.

Key Responsibilities

• Lead marketing programs with high-profile celebrity creators / influencers.
• Co-create and produce buzz-worthy physical brand experiences and popups.
• Develop a rolodex of influential social media outlets on a global, national, and local level to generate online buzz for partnership activations.
• Develop a sustainable approach for creative product seeding initiatives.
• Develop and execute branded partner events on a global, national, and local level to bring the Bose brand and product into lifestyle and cultural moments.
• Collaborate with internal teams including marketing, PR, product, and sales to ensure partnership activations are aligned with business priorities and brand messaging.
• Negotiate and manage partnership contracts, budgets, timelines, and KPIs with precision and professionalism.

Qualifications

• 8+ years of experience in brand marketing—ideally within influencer marketing / management, fashion, entertainment, PR, or lifestyle sectors.
• Demonstrated success in negotiating and managing brand collaborations and activations.
• Social media fluency – identification and forecasting of trends.
• Passion for music, design, culture, and audio experiences.
• Excellent project management, communication, and stakeholder engagement skills.

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At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $122,800-$168,850.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.