Manager, Brand Partnerships

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:
 

Interscope/Capitol Strategic Marketing is an integral division within the record label.  The Manager of Strategic Marketing will be tasked with creating and managing relationships with brands and agencies throughout the US (with particular emphasis in New York). The primary goal is to develop strategic marketing partnerships that provide ancillary marketing visibility and/or incremental revenue to the artist and label, while delivering value back to the brand partners.  The ideal candidate will have experience in working with talent and/or brands; as well as familiarity within the brand and agency space, music industry, and how to optimally structure business development partnerships.  And finally, an insatiable hustle and charisma.

How you will CREATE:

• Develop strategic marketing partnerships that mutually benefit both artist and brand

• Responsible for brand relationship development, strategic pitches, and campaign execution

• Collaborate with agency partners to define opportunities tailored to each artist opportunity

• Develop multi-artist partnership platforms that extend across a prolonged period and multitude of artists

• Create program P&L to maximize profitability and measure ROI

• Manage efforts between label counterparts and artist management teams to ensure optimal execution of programs

• Proactively communicate with brand, agency, property, and media to explore on going opportunities
   

Bring your VIBE:

• Experience in strategic/partnership marketing pertaining to music (or entertainment) industry

• Demonstrated experience in bringing concepts to life through written presentations

• Firm understanding in how to drive the new business process from concept, sale, and execution

• Experience in media, entertainment, brand and/or agency industries required, music industry experience a plus

• Strong organizational and time management skills:  ability to handle multiple projects and meet deadlines

• Self-starter, will take initiative with new projects, with ability to make cold calls

• Professional demeanor in dealing with clients and co-workers

• Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint, and Outlook with added benefit of Adobe software familiarity

• Excellent writing and communications skills

• Ability to travel as needed for partner meetings

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.