Manager Business Operations – Ad Sales & Sponsorships Analytics

Who are we hiring?

We’re seeking a Manager, Business Operations – Ad Sales & Sponsorships Analytics to join our team in New York. This is a highly visible role at the intersection of business operations, sales strategy, and analytics, with a core focus on driving performance and revenue outcomes across Ad Sales and Sponsorships.

This role is ideal for someone who excels at translating complex data into actionable insights and operational rigor. You will serve as a strategic business partner to Ad Sales leadership, acting as the connective tissue between Sales, Finance, Business Operations, and Data teams. Your work will shape how we measure performance, forecast revenue, govern pipelines, and inform strategic decision-making across the advertising business.

What will you do?

Business Operations, Sales Operations & Governance

• Own day-to-day Salesforce pipeline management, opportunity hygiene, and governance standards across Ad Sales and Sponsorships.
• Establish and maintain standardized reporting cadences, dashboards, and operating rhythms (e.g., pipeline coverage, category performance, path-to-budget, campaign pacing).
• Partner closely with Finance on revenue forecasting, pacing, and monthly/quarterly close reconciliation.
• Drive operational consistency and accountability across sales teams through clear metrics, processes, and performance visibility.
• Support sales teams with category- and advertiser-level deep dives, surfacing insights on spend trends, performance drivers, and whitespace opportunities.

Analytics & Performance Insights

• Build, maintain, and evolve Tableau dashboards and other BI tools to provide visibility into sales performance, sponsorship product adoption, and asset ROI.
• Conduct ad-hoc and recurring analyses (e.g., pipeline conversion, category health, inventory utilization, sponsorship performance) to support executive decision-making.
• Translate analytical findings into clear narratives and recommendations for senior leadership.
• Partner closely with MSG’s centralized Data & Analytics team to ensure alignment on data sources, definitions, and reporting standards.

Cross-Functional Collaboration & Strategic Partnership

• Serve as the primary analytics and business operations liaison between Ad Sales leadership, Business Operations, Partner Solutions, Finance, and Data teams.
• Support leadership meetings, QBRs, planning sessions, and offsites with insights, reporting, and strategic analysis.
• Provide thought partnership to senior leaders on sales strategy, category prioritization, sponsorship optimization, and revenue growth opportunities.
• Proactively identify opportunities to improve tools, processes, and reporting to better support the evolving needs of the Ad Sales organization.

What do you need to succeed? 

• 5–7 years of experience in Business Operations, Sales Operations, Revenue Operations, or Business Analytics, ideally within advertising, media, or technology.
• Strong analytical foundation with a proven ability to build dashboards, analyze sales and sponsorship performance, and deliver actionable insights to leadership.
• Advanced proficiency in Salesforce, Tableau (or other BI platforms), and Excel.
• Demonstrated ability to manage multiple workstreams, prioritize effectively, and deliver high-quality outputs in a fast-paced environment.
• Excellent communication and stakeholder management skills, with comfort partnering across executive leadership, sales teams, and technical functions.
• Bachelor’s degree required.

Special Requirements

• Travel (between New York, Burbank and Las Vegas) and non-traditional work hours will be required.

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