BDG Logo

BDG

Manager, Brand Strategy

Reposted 12 Days Ago
Be an Early Applicant
Hybrid
New York, NY
75K-83K Annually
Mid level
Hybrid
New York, NY
75K-83K Annually
Mid level
As a Client Solutions Manager, you'll develop strategic marketing proposals, manage project execution, and collaborate with various teams to drive revenue growth.
The summary above was generated by AI
BDG is seeking a creative and strategic marketer to join our Presale Marketing team. As a Brand Strategy Manager, you will play a key role in the presale process - leading the development of compelling, custom proposals across BDG’s portfolio of brands. Your work will directly contribute to driving revenue growth across categories and clients. This role must be based out of one of the core markets, New York City, Chicago or Los Angeles. Working EST hours are required.

Key Responsibilities

  • Develop high-impact pitch materials, including decks, one-pagers, case studies, and product storytelling tailored to specific non-endemic categories and client needs. (Auto, Tech, Finance, Food/Bev, CPG)
  • Partner with sales to understand pipeline priorities and craft compelling presale narratives, positioning, and value propositions.
  • Collaborate closely Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams
  • Lead the end-to-end RFP response process, ensuring proposals are strategically sound, creatively differentiated, and delivered with accuracy and polish under tight deadlines.
  • Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
  • Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
  • Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
  • Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
  • Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
  • Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
  • Join client calls and meetings as needed to present and articulate creative marketing concepts

Requirements

  • 2-3+ years in presale marketing, creative strategy, brand strategy, or sales enablement (agency or in-house).
  • Strong storytelling, writing, and deck-building abilities; able to distill complex ideas quickly.
  • Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
  • Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
  • Skilled at analyzing insights and translating data into actionable marketing opportunities
  • Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
  • Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
  • Highly organized with strong project and time management skills; thrives in fast-paced environments

BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests of engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers.

Top Skills

Canva
Comscore
Google Analytics
Keynote
Microsoft Office Suite
Quantcast
Shareablee
Snagit
HQ

BDG New York, New York, USA Office

315 Park Ave South,, New York, NY, United States, 10010

Similar Jobs

13 Days Ago
Hybrid
2 Locations
105K-145K Annually
Senior level
105K-145K Annually
Senior level
Automotive • eCommerce • Hardware • Music • Retail • Software • Wearables
The Brand Strategy Manager will enhance Bose's brand through consumer insights, strategic planning, and creative strategies across marketing initiatives and product launches.
59 Minutes Ago
Easy Apply
Remote or Hybrid
USA
Easy Apply
105K-150K Annually
Senior level
105K-150K Annually
Senior level
Cloud • Information Technology • Security • Software • Cybersecurity
The Senior Analyst will optimize GTM operations, align systems across teams, support process documentation, and enhance change management efforts while driving continuous improvement.
Top Skills: AsanaCpqSalesforceSlackTableauWorkflow Tools
An Hour Ago
Hybrid
New York, NY, USA
150K-225K Annually
Senior level
150K-225K Annually
Senior level
Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
Responsible for setting product strategy, defining and delivering product roadmaps, and managing cloud native products to drive revenue growth for TruAudience.
Top Skills: Cloud NativeProduct Management

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account