This role is responsible for managing digital media campaigns, optimizing programmatic strategies, and training specialists while serving as the primary client contact.
Job Description:
As a Manager, Digital and Programmatic, you will focus on strategic media planning and management across paid media. This will be a role focused on Digital and Programmatic, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.
Responsibilities:
- Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
- Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
- Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
- Build training materials and best practice documentation
- Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
- Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
- Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
- Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations
- You will report to the Digital Media Director
Qualifications
- 3+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based Marketing
- Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP,)
- Passion for media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Experience against multiple media buying strategies: self-service, managed buyer, partner negotiations
- Interest in data analytics and how that affects the bottom line
- Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
- Bachelor's degree from an accredited college or university
- Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
- Professional client communication, both written and verbal
- Enthusiasm for the future of brand advertising on the web and building that future with us
The annual salary range for this position is $64,350-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
#LI-AD2
#LI-hybrid
Location:
New York - 150 E 42ndBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
Amazon Dsp
Atlas
Dcm
Digital Ads Trafficking Tools
Dsp Platforms
Dv360
Excel
Google Ads
Mediamind
Microsoft Office Suite
PowerPoint
The Trade Desk
Merkle New York, New York, USA Office
32 6th Avenue, New York, NY, United States, 10013
Similar Jobs
AdTech • Marketing Tech • Software
This role involves managing digital media campaigns, optimizing programmatic strategies, client communication, and training for effective execution.
Top Skills:
Amazon DspAtlasDcmDv360Google AdsMediamindExcelMicrosoft PowerpointThe Trade Desk
AdTech • Marketing Tech
Manage digital and programmatic media campaigns, optimize client strategies, create training materials, and track performance across multiple platforms.
Top Skills:
Amazon DspAtlasDcmDv360Google AdsMediamindMicrosoft Office (ExcelPowerpoint)The Trade Desk
Fintech • Machine Learning • Payments • Software • Financial Services
The role involves leading technology projects, optimizing distributed systems, collaborating on cloud-based solutions, and mentoring others while leveraging various technologies to enhance services.
Top Skills:
AWSCassandraDockerGoKafkaNode.jsOpensearchPostgresPython
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
