Manage Botrista's digital marketing efforts, focusing on performance marketing, SEO, conversion optimization, and cross-functional collaboration to drive lead generation and improve campaign effectiveness.
Manager, Digital Marketing (Contract)
ResponsibilitiesYou will be responsible for building and scaling Botrista’s digital acquisition engine across paid social, search, and SEO, with a focus on generating qualified inbound leads for our sales team.
1. Performance Marketing (Hands-On Execution)- Own Meta lead generation campaigns (Facebook/Instagram)
- Build, optimize, and scale paid acquisition across Meta and Google
- Create and iterate on audiences, ad sets, creative, and landing page flows
- Improve lead quality and cost per lead
- Monitor daily campaign performance and make adjustments without hand-holding
- Own SEO strategy and implementation across botrista.com
- Improve organic traffic and inbound lead volume
- Conduct keyword research, competitor analysis, and content strategy
- Optimize site structure, page speed, metadata, and on-page SEO
- Identify opportunities for new landing pages targeting restaurant owners and operators
- Build and test landing pages optimized for lead capture
- Run A/B tests across creative, copy, forms, and targeting
- Improve conversion rates at every stage of the funnel
- Partner with Sales to ensure lead quality
- Work with Product/Brand teams as needed for messaging and creative assets
- Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast
- Set the weekly/monthly experimentation plan
- Establish baselines, targets, and channel priorities
- Identify new channels worth testing over time
RequirementsRequirements
- 4+ years of hands-on digital marketing experience
- Proven success running Meta lead gen campaigns (must)
- Experience with SEO strategy and implementation (must)
- Comfortable running Google Search campaigns
- Strong in analytics: interpreting data, spotting trends, making decisions
- Experience creating or optimizing landing pages (Webflow, Wordpress, Unbounce, etc.)
- Able to work independently — low ego, high ownership
- Bonus: experience targeting SMB, restaurant, or franchise audiences
Within 90 days, you will have:
- Launched and optimized Meta ads in our core markets (NY/SF/Chicago/Miami)
- Reduced cost per qualified lead
- Improved lead quality sent to sales
- Built a 3-month digital experiment roadmap
- Fixed foundational SEO issues and improved ranking for key restaurant keywords
- Published or guided development of new landing pages optimized for conversion
Within 6 months:
- Botrista has a reliable, scalable inbound pipeline
- Organic traffic is trending up meaningfully
- Paid channels are predictable, efficient, and optimized weekly
Benefits
- 3-month Contract
- 40 hours per week
- $[35-45]/hour
- Potential for full-time conversation after initial 3 mo period
Top Skills
Analytics
Google
Meta
Seo
Unbounce
Webflow
Wordpress
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