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Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Retention Marketing Manager will lead the strategy, planning, and execution of lifecycle marketing initiatives across a portfolio of DTC lifestyle, apparel, and footwear brands. This role will own customer engagement and retention across core channels including email, SMS, and app/push, with a focus on driving repeat purchase, increasing customer lifetime value, and strengthening brand loyalty.
This cross-functional role partners closely with Creative, Copy, Merchandising, Analytics, Product, and Project Management to ensure campaigns are delivered on time, on brand, and optimized for performance. The ideal candidate brings a data-driven, test-and-learn mindset with strong operational rigor and a passion for building high-performing customer journeys.
What you’ll be working on:
Lifecycle & Retention Strategy
- Own the end-to-end retention marketing strategy across multiple DTC brands
- Build and optimize customer journeys across the full lifecycle (onboarding, post-purchase, replenishment, winback, loyalty, etc.)
- Identify opportunities to improve retention, engagement, and repeat purchase
Campaign Development & Execution
- Plan, develop, and deploy email, SMS/MMS, and push campaigns
- Build both promotional and automated/triggered programs
- Ensure messaging aligns with brand voice, merchandising priorities, and customer insights
Segmentation & Personalization
- Develop advanced audience segmentation strategies
- Tailor messaging based on customer behavior, lifecycle stage, and preferences
- Partner with analytics to unlock deeper customer insights
Testing & Optimization
- Lead A/B testing initiatives across subject lines, creative, offers, cadence, and timing
- Use performance data to continuously refine campaigns and journeys
- Champion a hypothesis-driven test-and-learn culture
Performance Reporting & Insights
- Own retention performance reporting across channels
- Analyze KPIs such as open rates, CTR, conversion, revenue per send, retention, and LTV
- Present insights and recommendations to stakeholders
Cross-Functional Collaboration
- Partner with Merchandising, Creative, Copy, and Operations to maintain marketing calendars
- Brief in all asset needs with clear timelines for copy, design, approvals, and deployment
- Ensure campaigns are accurate, compliant, and on-brand
List Growth & Quality
- Collaborate with Acquisition and Product teams to drive high-quality list growth
- Support opt-in strategies, preference centers, and data hygiene
Loyalty & Engagement Programs
- Support loyalty, referral, and membership initiatives
- Leverage CRM programs to deepen customer relationships
Must Haves:
- 3–5+ years of experience in retention, lifecycle, or CRM marketing
- DTC and/or ecommerce experience strongly preferred
- Experience managing email and SMS programs at scale
- Hands-on experience with an ESP and SMS platform (Klaviyo & Attentive preferred)
- Strong understanding of customer segmentation, lifecycle marketing, and retention strategy
- Experience building automated journeys and triggered campaigns
- Comfortable working across multiple brands and priorities
- Strong project management and stakeholder communication skills
- Data-driven mindset with experience using performance insights to guide strategy
- Working knowledge of Google Analytics or similar analytics tools
Primary Location Salary Range: $80,000 - $95,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Authentic Brands Group New York, New York, USA Office
1411 Broadway, NY,, New York, NY, United States, 10018
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