Manages e-commerce site and channel performance to improve conversion, customer satisfaction, and online revenue. Oversees paid marketing agency relationships, email and SMS strategies, creative briefs, site merchandising, usability improvements, business planning, and performance reporting. Partners with merchandising, planning, technology, and creative teams to optimize digital experiences, define functionality requirements, conduct user acceptance testing, and identify marketplace opportunities and risks.
FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The goal of the Brand E-Commerce Manager is to manage the brand website and channel performance to maximize conversion and increase customer satisfaction through a better shopping experience. Working closely with Brand Merchandising, Planning, Technology, and Creative Services, the Brand E-Commerce Manager is responsible for the digital and online consumer experience. They are tasked with channel management across owned channels, such as email and SMS, and assist with paid channels (Meta, Google, etc.) while partnering with the Site Merchandising and Planning teams to ensure a smooth shopping experience. A strong understanding of web business concepts, practices, and procedures is required. Entrepreneurship, leadership, and creative thinking are necessary.
PRIMARY RESPONSIBILITIES:
- Oversee and report out on overall site and brand performance, including delving into channel performance identifying opportunities and wins
- Manage relationship with Paid Marketing agency and the uploading of creative assets in their tracker.
- Actively monitor Paid marketing performance on ad and campaign level and partner with Director of Ecommerce on Paid Social and Paid Search strategy.
- Create email strategies for each month, complete with send times, topics, and segments.
- Brief out creative requests for creative team (for both Paid, Email, and SMS channels) drawing on insights from performance trends.
- Assist in bottoms-up business planning activities from the digital perspective
- Work closely with Merchandising, Inventory Control, and Creative Services to develop brand driven emails, home page and department landing page presentations, and editorials to drive key products, trends, and themes that support business initiatives.
- Make recommendations based on data analysis and usability tests and to improve the usability of the site as well as the customer experience to optimize conversion.
- Work closely with the online technology team to define requirements for functionality development and perform User Acceptance Testing.
- Work cross-functionally with Merchandising and Planning team to ensure pricing and site merchandise are correctly set up for optimized marketing channel performance.
- Perform external analysis of industry trends in online merchandising, competitor initiatives, and consumer needs through primary and secondary research methods.
- Represent marketing and website needs in cross functional calendar reviews. Clearly stating what’s worked, what creative needs are and any industry trends to be aware of for optimized website performance.
- Identify business opportunities and risks through analyzing sales and marketplace information.
MINIMUM QUALIFICATIONS:
- 4-year degree, master’s degree
- 3-5 years E-commerce experience and thorough understanding of online retailing.
- Strong analytic skills and computer skills.
- Knowledge of web design and usability.
- Demonstrated presentation, verbal, and written skills.
- Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
- Strong teamwork skills, ability to listen, contribute as a positive and solution-oriented team player.
- Ability to think creatively.
WHY JOIN FULLBEAUTY?
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Hybrid Work Schedule (Corporate)
- Business Casual Attire
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Promote From Within Culture
- Commitment to Being an Equal Opportunity Employer
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
FULLBEAUTY Brands New York, New York, USA Office
1 New York Plaza, New York, NY, United States, 10004
Similar Jobs
eCommerce • Healthtech • Kids + Family • Retail • Social Media
Owns financial visibility and performance for the e-commerce business, including forecasting, budgeting, variance analysis, pricing and promotion ROI, margin reporting, accruals, dashboards, and executive and board presentations. Partners cross-functionally to ensure data integrity, establish financial processes, identify risks and opportunities, and implement AI-enabled improvements across FP&A workflows.
Top Skills:
ChatgptClaudeCopilotExcelGoogle SheetsNetsuite Planning & BudgetingOracle Hyperion
Grocery & Supermarkets
Oversee daily e-commerce operations, including online orders, product listings, inventory, deliveries, customer service, reporting, and process optimization. Lead e-commerce associates, provide training, manage budgets, ensure regulatory compliance, investigate complaints, and implement strategies that improve efficiency, customer satisfaction, and profitable sales. Collaborate with merchandising, marketing, IT, and customer service teams while analyzing performance metrics and identifying growth opportunities.
Retail
Own Catbird's ecommerce strategy and day-to-day site operations, lead the Magento-to-Shopify migration, set the digital roadmap, manage agency and technical partners, define measurement and KPIs, analyze funnels to improve conversion and AOV, and mentor junior ecommerce staff while partnering cross-functionally to elevate the digital customer experience.
Top Skills:
A/B Testing ToolsAmplitudeBi ToolsCmsFullstoryGa4LookerMagentoOmsProject Management SystemsShopify
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
