Manager, Firefly Customer Engagement

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join our “DevOps for Content” revolution, where we partner with global brands and agencies to transform their end-to-end creative workflows—from ideation through activation—to unlock the GenAI-powered Content Supply Chain.

As a Manager, Firefly Customer Engagement, you will lead, mentor, and inspire a team of AI Engagement Managers—our customer-embedded strategists and product owners—who shape and realize customers’ GenAI transformation journeys. Your team operates at the intersection of product, engineering, enterprise consulting, and client advocacy, ensuring fast, iterative value realization that drives adoption, growth, and trust.

This role calls for an inspiring people leader who balances mentorship with hands-on engagement. You’ll serve as the ultimate advocate for your team and your customers—empowering your AI Engagement Managers to deliver value at speed, building long-term executive relationships, and ensuring the voice of the customer fuels Adobe Firefly’s product innovation.

If you are passionate about cultivating top consulting talent, scaling GenAI adoption, and translating bold ideas into measurable outcomes, this is your stage.

• Recruit, coach, and empower a high-performing team of AI Engagement Managers.
• Create a culture of customer obsession, product ownership, and continuous learning, centered on GenAI and Adobe Firefly.
• Act as mentor and sponsor—guiding AI Engagement Managers on executive presence, value realization, and scalable playbooks.
• Champion career development and inspire your team to raise the bar across every engagement.

• Oversee and steer large-scale enterprise programs focused on Firefly and GenAI adoption.
• Ensure your team applies Forward Deployed Engineering principles—rapid prototyping, iterative feedback, and agile collaboration with customers.
• Act as the executive escalation point and trusted advisor for strategic customers.
• Reinforce a culture of measurable impact—every engagement tied to business value and ARR growth.

• Partner with Product, Engineering, and Customer Success to translate field insights into Firefly’s roadmap.
• Lead your team to pilot new features and best practices—accelerating adoption and shaping Adobe’s GenAI delivery standards.
• Represent your team in executive reviews, customer workshops, and cross-functional forums, elevating Firefly’s role in the enterprise GenAI market.

• Stay current on GenAI, creative automation, and content supply chain advancements.
• Enable knowledge sharing across teams, embedding lessons learned into reusable playbooks and scaling innovation across engagements.
• Advocate for best practices in customer engagement, consulting excellence, and GenAI adoption inside and outside Adobe.

• 8+ years in digital strategy, enterprise consulting, or AI/ML roles; 2+ years in people leadership or team management.
• Proven ability to lead customer-facing consulting talent—mentoring high-potential Engagement Managers to elevate impact and executive presence.
• Deep understanding of GenAI, Adobe Firefly, and first- and third-party AI models, with the ability to translate concepts into business value.
• Experience delivering enterprise-scale digital transformation or AI adoption programs with measurable impact.
• Familiarity with Adobe Creative Cloud, Firefly, and GenStudio Modules; Adobe Experience Cloud knowledge is a plus.
• Expertise in scaled agile delivery methodologies and tools (Jira, Workfront, Confluence, Miro).
• Exceptional communication and executive influence—capable of simplifying complexity and driving alignment at the C-suite level.
• Flexible, adaptable, and energized by fast-paced, high-growth environments.
• Willingness to travel up to 30% for customer and team engagement.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.