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PVH Corp.

Manager, Global Brand Experience and Events

Posted Yesterday
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In-Office
New York, NY, USA
105K-200K Annually
Senior level
In-Office
New York, NY, USA
105K-200K Annually
Senior level
Lead and execute global brand experiences and events (runway, brand image, retail/consumer). Own projects end-to-end: concept, vendor/agency management, production, budgets, logistics, and ROI reporting. Partner with regional/licensee teams to align global directives. Mentor internal and external teams, create stakeholder materials and RFPs, and stay current on trends to elevate brand positioning.
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Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

POSITION SUMMARY:

 

The Manager, Global Brand Experience and Events (BX) will manage and execute a wide range of global brand experiences and events, including runway, brand image events, consumer / retail engagements, and priority marketing extensions. In addition to global projects, this role will focus on the governance of regions and licensee events and the development seasonal directives.

 

 

PRIMARY RESPONSIBILITIES:

  • Project lead on events, or portions of, owning scope end-to-end to successful completion (e.g., runway, brand image, retail / consumer), while closely communicating with the Director(s) along the way.

  • Lead event planning and execution (e.g., event concept, guest experience, event layout and design, venue scouting, agency management, vendor hire and management, entertainment bookings and talent hospitality, décor and scenic, asset creation, food & beverage experience, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event return on investment reporting.

  • Partner closely with Senior Manager(s) and Director(s) to ideate and develop compelling event concepts that elevate brand positioning and are aligned to global marketing strategies.
  • Spearhead cross-functional collaboration and alignments (internal & external) to deliver the highest caliber events.
  • Create and refine priority materials inclusive of presentations for stakeholders and detailed agency RFPs.
  • Actively drive and contribute to BX brainstorms and function as a thought leader for usable ideas.  

  • Stay on the pulse of and inform team of industry happenings, key culture moments, emerging trends, and compelling brand opportunities.

  • Foster relationships with top agency partners, vendors, venues, industry creatives. Propose and vet new and exciting partners.

 

REGIONS & LICENSEE

  • Partner closely with regions and licensee teams to ensure consistency of strategy and brand aligned executional guidance for regional and local / market events.
  • Co-lead the development of global directives for regions and licensee partners, translating seasonal marketing priorities into compelling event formats.
  • Manage department communications and process for regions & licensee initiatives.  

 

TEAM LEADERSHIP & SUPERVISORY RESPONSIBILITIES

 

  • Support oversight and mentorship for in-direct reports and manage teams (internal & external) in execution of events.

BUDGETARY RESPONSIBILITIES

  • Develop and manage individual project budgets against parameters set by department head, identifying efficiencies and opportunities to secure preferential pricing.

  • Oversee invoice tracking and processing for individual projects.

QUALIFICATIONS & EXPERIENCE:

Experience:

 

·       5+ years of experience in lifestyle and/or luxury brand communications or marketing with a focus on events (brand image and consumer/ retail); strong knowledge of fashion industry is required.

·       Strong project ownership experience within events and managing agencies, vendors, and production teams.

·       Budget development & management.

·       Strong relationships across experiential agencies, vendors, and venues.

·       Experience with high-profile talent and influencers.

·       Experience with global teams, regional markets and/or licensee partners preferred.

Education: Bachelor’s degree or equivalent.

Skills:   

·       Ability to drive concurrent projects from beginning to end while meeting and defining benchmarks.

·       Proactive in approach, solution oriented, and resourceful.

·       Exceptional attention to detail and time management capabilities.

·       On the pulse of the culture zeitgeist and industry trends, as well as an innovative and creative point of view.

·       Excellent organizational, interpersonal, presentation and communication skills – both written and verbal.

·       Excellent proficiency in Word, Excel, Keynote, and PowerPoint. Adobe Suite preferred.

·       Eager to engage and be a part of team culture.

ENVIRONMENT: Fast-paced with concurrent projects and deadline driven, but maintains a collaborative and supportive team-oriented atmosphere. Travel as needed.

This position is not eligible for sponsorship.

Pay Range:$104,500---$141,200

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

  • Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

  • 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

  • Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

  • Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

  • Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

  • Education Assistance: Receive support for continued education including tuition reimbursement.

  • Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.

HQ

PVH Corp. New York, New York, USA Office

200 Madison Ave, New York, NY, United States, 10016

PVH Corp. Bridgewater, New Jersey, USA Office

1001 Frontier Road, Bridgewater, NJ, United States, 08807

PVH Corp. New York, New York, USA Office

501 7th Ave, New York, NY, United States

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