Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.
This is the lead role for performance creative strategy across all WeightWatchers markets. You decide what we test, why we test it, and what we do with the answer. It is not a creative director role in the traditional sense: the work is judged on whether it brings in new members at a CAC we can afford, not on how it looks in a reel. You will manage one Creative Strategist, direct our production partners and creators, and serve two internal clients, US Growth and International Growth. The areas we weight most heavily are creative judgment backed by data, and building a system that turns one winning ad into a repeatable pattern.
What you will do- Own the creative strategy and testing roadmap. Set a hypothesis-driven roadmap by program, audience, and market: what we say, to whom, in which format. Meta is the largest channel, followed by TikTok, Reddit, and Pinterest, with new ones as they appear.
- Turn performance into briefs. Read what is working and why, in our own account and in competitors' ads, and turn it into sharp briefs, hooks, and scripts for video and static.
- Run the test-and-learn loop. Launch variants with the media team, read the results, stop what does not work, and scale what does. Treat metrics as creative feedback.
- Build the system. Own the brief pipeline, the naming convention, and the tagging taxonomy, so that results can be read by concept, hook, format, and talent, and a single win becomes a pattern we can repeat.
- AI-native creative operations. We use AI tooling to tag, score, and brief creative. Use it to cut the time from insight to live ad from weeks to days, without lowering the bar on taste, and help decide what we build next.
- Production partners and creators. Direct our in-house creative team, production partners, and creator and UGC programs. Own scope, feedback, and quality, and say plainly when the work is not good enough.
- Work inside a regulated category. Our clinical programs carry real claim and compliance constraints. Partner with legal and clinical reviewers so briefs clear review the first time without losing their edge.
- Serve US and International. Balance priorities across markets, adapt winning concepts from one market to another, and make the call when both want the same production slot.
- Report what we learned. Own the weekly creative readout for growth leadership: what launched, what won, what we learned, what is next.
- Lead the team. Manage and develop the Creative Strategist. Raise their diagnostic skills and their confidence in making creative calls.
- 6+ years in performance creative, creative strategy, or direct response, with accountability for a KPI
- A portfolio of paid social briefs, video and static, with the results they produced
- A clear point of view on what makes a good ad, and performance evidence to back it
- Hands-on fluency in Meta Ads Manager and creative analytics tools, and comfort pulling your own numbers
- Experience building or running a creative testing framework at volume
- Experience directing production partners, editors, and creators
- Experience managing or mentoring strategists
- A track record of using AI tooling to speed up research, briefing, or production. Come ready to show what you have made
- Strong writing. You can write the hook yourself
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:
- Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.
- Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
- Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
- Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.
Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww
WeightWatchers New York, New York, USA Office
WW has always placed people and wellness at the center of our company. Work from Wherever (#WfW), WW’s global work philosophy, empowers our employees to shape when, where, and how they work to achieve the best possible results --- because we believe work is what you do, not where you do it.
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