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About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary
Are you a pro at building meaningful relationships with influencers and creators? Do you have a passion for beauty and love discovering emerging talent? We’re looking for an Influencer Marketing Manager to join our team and lead the charge for e.l.f. Beauty's influencer campaigns across the East Coast. You’ll work closely with our marketing squad to develop and execute strategies that drive awareness, engagement, and brand love in key East Coast markets. If you're ready to elevate our influencer game and bring fresh, regionally relevant ideas to the table, we want to hear from you!
Responsibilities:
- Grow and nurture e.l.f.'s influencer network across the East Coast, partnering with both seasoned pros and rising creators.
- Develop and execute East Coast-based influencer campaigns aligned with product launches and overall brand strategy.
- Build and maintain strong, lasting relationships with influencers, managers, and agencies in Eastern U.S. markets.
- Plan and execute regional influencer events and activations in East Coast cities.
- Manage monthly PR box and seeding efforts to keep influencers excited and engaged with new product launches.
- Monitor and report on campaign performance, including ROI and EMV, to ensure success and optimization.
- Collaborate with the social team to ensure influencer content is on-brand and aligns with e.l.f.’s tone and messaging.
- Identify emerging talent and trends specific to the East Coast market to stay ahead of the curve.
- Oversee influencer marketing budgets and maintain detailed, accurate reporting.
- Partner cross-functionally with PR, social, and marketing teams for seamless, integrated campaign execution.
- Lead and mentor coordinator-level team members, supporting their growth in influencer marketing.
Requirements:
- 3–5 years of experience in influencer marketing or a related field, ideally within beauty or consumer goods.
- Bachelor’s degree in Marketing, Communications, or related field.
- Strong network and existing relationships with influencers and agencies across the East Coast.
- Demonstrated success in executing regional influencer campaigns.
- Strong instincts for spotting emerging creators and trends within regional markets.
- In-depth knowledge of social media platforms, content creation trends, and digital culture.
- Proficiency with influencer platforms and analytics tools.
- Strong organizational and project management skills.
- Excellent verbal and written communication skills.
- Ability to multitask and thrive in a fast-paced, collaborative environment.
- A genuine passion for beauty and a pulse on East Coast consumer behavior and trends.
- Budget management experience and a proven track record of delivering results.
- Proficiency in MS Office and social media analytics tools.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
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- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
