Manager, Influencer Marketing

Job Description:

If you’ve ever bought a product after being sucked into a hashtag challenge on TikTok or a tutorial on Instagram, you already know the power of influencer marketing. If you’re a fan of digital marketing who is the go-to person in your circle for discovering new influencers and trends, and if you want to be part of one of today’s fastest-growing industries, a role as Influencer Marketing Manager might be a great fit for you.  

This role is central to our influencer team, playing a part in developing strategy and having overall responsibility for program delivery from the time strategy is approved to reporting. It requires strong project management experience while ensuring client goals are met every step of the way. It provides the opportunity to build relationships with both influencers and clients, all in a supportive, people-first environment on a team with ample growth opportunities.

New York City-based candidates are strongly preferred. This role operates on a hybrid schedule with three in-office days per week.​

Key Accountabilities 

• Supporting the Influencer Marketing team with the development of influencer strategies across a global fashion retailer.

• Owning the creation, delivery, and presentation of influencer partner recommendations and campaign briefs and messaging.  

• Assisting with project impact forecasting.  

• Working directly with influencer partners to deliver quality content on time that drives results for our clients.  

• Developing project timelines and ensuring clear communication to internal team and influencers.  

• Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.  

• Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives. 

• Tracking campaign progress and reporting back to your people leader and clients. 

• Managing influencer out of pocket budgets and reporting back to your people leaders to support the team’s overall financial goals.  

• Overseeing influencer invoicing & billing processes.  

• Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.  

• Making recommendations for campaign content and optimization throughout projects. 

• Assisting with data analysis and presenting campaign results to clients. 

• Managing campaigns in the Creator IQ platform. 

• Applying best practices and required client and FTC guidelines to ensure compliance. 

• Acting as a lens of overall quality control for all client-facing deliverables. 

• Participating in new business pitches upon request.  

Person Specification 

• Approximately 2-4 years’ applicable experience. Agency experience is preferred.  

• Strong project management abilities and skills. 

• Solution-oriented. 

• Prior experience with influencer management platforms such as Creator IQ, Captiv8, or similar.  

• Prior experience working directly with both clients and an internal, cross-functional team.  

• Skilled with programs like PowerPoint, Word and Excel.  

• Experience or interest in managing junior team members.  

• Excellent verbal and written communication skills.  

• Ability to organize and prioritize large amounts of information and multiple campaigns at the same time.  

• Strong attention to detail and a belief in personal accountability.  

• A team and people-focused attitude.  

• An eagerness to learn from others within all levels of the organization.   

• Comfort in a remote working environment.  

• Ability to be self-sufficient while being reliable throughout the day through various communication channels.  

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $66,300-$83,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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