Manager, Mainstreet Marketing Claims (Hybrid)

Manager, Mainstreet Marketing Claims (Hybrid)
Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative Manager to own marketing operations strategy for card & application claims. This individual will lead transforming how marketing claims are managed, adopting the latest tools and platforms to minimize risk and enable self service. This role will be responsible for influencing the destination state of claims management technology to drive maximum value for the business. The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for credit cards & application experiences, developing acquisition journeys to help customers find the right product for their lifestyle.
In this role, you will have the opportunity to take your marketing, leadership and strategy skills to the next level.

• Champion claims library platform, developing processes to enable adoption of the tool across Mainstreet
• Partner with legal and business teams to ensure claim documentation, substantiations are thorough and current
• Represent the business' interests in evolving claim legal guidance, building out claim risk rubrics to enable experimentation
• Provide channels claim recommendations and consult on claim executions
• Serve as an escalation point, guiding the business through claim pull downs and changes
• Partner with Product team to automate manual functions, such as auditing marketing claims across channels and notifying partners of claim changes
• Leverage documented legal and business guidance to enable claim iteration at scale
• Solve for claim performance tracking, building a centralized feedback loop to inform future claim development

The ideal candidate:

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
• Has experience working with colleagues at varying levels, including senior leadership
• Possess a sophisticated understanding of full funnel marketing tactics
• Can operate in white space with limited support and contribute to the agenda
• Is naturally curious, always seeking to know the why behind the why
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 5 years of experience in product marketing or multi-channel digital marketing
• At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• At least 3 years of experience working with marketing tech platforms, including content management platforms

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications
• At least 3 years of experience in marketing for financial services or another highly regulated industry
• At least 3 years of experience managing marketing intent, partnering with insights and channel teams to develop marketing strategies

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
New York, NY: $165,700 - $189,200 for Manager, Marketing
Richmond, VA: $138,100 - $157,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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