Manager – Marketing AI User Enablement

Job Description: Aetna Marketing is seeking a Manager – AI User Enablement to accelerate responsible adoption of AI across marketing workflows through Learning & Development of AI skills across marketing use cases, including brand & compliance. Reporting to the Lead Director, Marketing AI Activation, this individual will serve as the hands-on enablement specialist delivering training programs, coaching, and empowering user groups to increase AI confidence and skill development. The role is an individual contributor (no direct reports) and partners closely with the Manager of AI Enablement PMO and cross‑functional stakeholders to drive measurable improvements in adoption, quality, efficiency, and governance. 

Key Responsibilities 

Learning & Development 

• Own marketing skills mapping and inventory of existing AI learning materials 

• Define learning paths and training & certification milestones relevant to Aeta Marketing needs 

• Design and deliver 3–4 training workshops annually for Aetna Marketing at a team-level; create micro‑learning, guides, videos, and quick‑start checklists. 

• Build and maintain toolkits (prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality. 

• Launch and coordinate an AI Champion/Change Agent program (volunteer cohort): office hours, monthly roundtables, and best‑practice circles. 

User Adoption & Platform Insights 

• Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe), identify friction points, and recommend optimizations. 

• Triage skills gaps and maintain known‑issues documentation; coordinate with vendors and internal teams for resolution. 

Brand & Compliance Enablement (Trust Workstream) 

• Partner with Brand, Compliance, and DDAT AI Governance to operationalize responsible AI practices and maintain audit‑ready documentation. 

• Support the adoption and scaled rollout of brand voice and compliance AI agents (e.g., brand voice guardrails, content audit agents, digital asset audit checks), ensuring outputs align with Aetna brand standards and policies. 

Executive & Stakeholder Communication 

• Align activities with the Project Manager (intake, prioritization, roadmap) and with the Lead Director (strategy, scorecards, executive updates). 

• Build and maintain backend and executive facing dashboards that track AI adoption, confidence, learning completions, agent usage, and brand/compliance adoption. 

• Prepare clear enablement narratives, demos, and leadership updates that highlight value, risks, and progress; contribute to leadership scorecards. 

• Share industry scans and best practices relevant to brand/compliance and upskilling. 

Required Qualifications 

• 3+ years in marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools. 

• Demonstrated experience designing and delivering training (workshops, micro‑learning, toolkits) and driving user adoption at scale. 

• Experience with AI platforms and marketing tools (e.g., CoPilot, Gemini, GPT,  Adobe Firefly & Workfront). 

• Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance. 

Preferred Qualifications 

• Certifications in instructional design, project/change management, AI governance, or related disciplines. 

• Practical knowledge of brand management and / or compliance in marketing workflows and responsible AI principles. 

• Hands‑on expertise with low/no‑code workflow and agent building (e.g., Copilot, Workfront automations, GenAI playbooks/agents) and strong prompt engineering and content QA skills.  

• Experience in healthcare, retail, or regulated industries. 

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field—or equivalent practical experience.