Manager, Programmatic

About the Role

As a Programmatic Manager, you will support end-to-end campaign management, optimization, and strategic development across a diversified programmatic mix, spanning The Trade Desk, DV360, Amazon Ads and retail networks in close partnership with both internal teams and external client stakeholders. This role reports into the Director, Programmatic.

What You'll Do

• Lead end-to-end, day-to-day management of programmatic programs, budget pacing, in-flight optimization, performance analysis, and delivery against KPIs.
• Manage and mentor Programmatic team member(s) responsible for ad trafficking and creative specifications; served as final QA owner for all platform builds to ensure accuracy and compliance.
• Partner with cross-functional stakeholders to design campaign architecture and execute launch plans, translating client objectives into scalable channel strategy and operational workflows.
• Analyze high-volume performance datasets to surface insights and proactively identify optimization levers; synthesize findings into clear actions for internal teams and client stakeholders.
• Develop "best-in-class" recommendations across creative, copy, audience strategy, and placements-benchmarking competitive/market examples to inform test-and-learn roadmaps and creative requests.
• Present strategic recommendations and performance narratives to senior internal and external stakeholders; serve as primary Programmatic contact for select accounts, ensuring tight alignment to overarching business goals.
• Build and refine audience targeting strategies grounded in client priorities and performance data; recommend segmentation and expansion approaches to improve efficiency and incremental reach.
• Lead partner meetings and ongoing communications with Programmatic vendors/platform reps; drove agendas, captured decisions, and own follow-ups to keep workstreams on track.
• Stay ahead of industry trends and platform changes, continuously integrating new tools and best practices to improve operational efficiency, measurement rigor, and campaign effectiveness.
• Serve as a digital display ecosystem expert, understanding the taxonomy of programmatic media landscape and its components.
• Serve as a publisher technology expert including our partner DSPs and their consoles expert.  

What You'll Bring

• 5+ years of end-to-end, hands-on experience managing and optimizing programmatic Display, Video, Social and/or Mobile Programmatic Media Buying across the full lifecycle (strategy, launch, pacing, testing, and performance reporting).
• Experience developing, building, executing and optimizing campaigns via DV360 and The Trade Desk. Amazon Ads)
• Experience in setting up PMPs, PGs and working with publishers.  
• Strong Excel and data analysis abilities (SQL, Pivot Tables, VLOOKUPs, SUMIFs).  
• High level organization skills and attention to detail.
• Excellent verbal and written communication and presentation skills.
• Advanced proficiency in Microsoft Excel and PowerPoint, with a track record of building clear, executive-ready analyses and narratives.
• Demonstrated analytical rigor and quantitative problem-solving: leverages data, metrics, and structured thinking to validate hypotheses, quantify impact, identify root causes, and surface growth opportunities.
• Strong interest in social media, performance marketing, marketing, and ecommerce; familiarity with retail dynamics.