Manager, Programs Marketing

Responsibilities include:

• Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints

• Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels

• Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in-person and online programs

• Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement

• Design and execute student engagement and retention strategies for our learning platform through targeted in-platform marketing activities 

• Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls-to-action

• Create integrated, multi-platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience

• Outreach to our student and alumni community to facilitate content submissions for marketing content

• Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click-through and conversion rates

• Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention

Qualifications:

• Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns

• Strong project management skills to lead multiple projects with numerous stakeholders

• Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership

• Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy
  Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms

• Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
  Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs

• Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously

• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals