Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
Simon & Schuster is seeking a Manager, Social Media & Audience Growth to help grow our audiences by creating compelling social-first content, identifying emerging platform opportunities, and bringing our books into the cultural conversation.
Reporting to the VP, Content Marketing & Brand Development, this role serves as both a platform strategist and content creator—leading the day-to-day strategy and execution for TikTok, TikTok Shop, and YouTube while helping define how readers discover Simon & Schuster's books across emerging platforms.
Working across every publishing division, you'll collaborate with marketers, publicists, authors, creators, and internal partners to identify compelling stories, amplify frontlist and backlist titles, create engaging original content, and connect books with new audiences.
Platform Strategy & Daily Programming
You'll lead both the strategy and day-to-day execution for Simon & Schuster's corporate presence organic across TikTok and YouTube while also supporting social commerce needs for the TikTok, YouTube and Meta shopping platforms. This includes:
- Developing and maintaining editorial calendars across your platforms.
- Writing, editing, publishing, and optimizing daily social content.
- Managing publishing workflows through Sprout Social, Airtable, and native platform tools.
- Monitoring platform performance and continuously refining programming based on audience insights and emerging trends.
- Staying current on new platform features and recommending opportunities for experimentation.
Champion Books Across Simon & Schuster
One of the most important responsibilities of this role is helping readers discover books. You'll work closely with imprint marketers, publicity teams, editors, and authors to identify opportunities to:
- Develop original social-first concepts supporting frontlist and backlist publishing priorities.
- Amplify existing imprint and author marketing campaigns across your platforms.
- Extend the lifecycle of books through creative storytelling and platform-native content.
- Identify cultural moments, online conversations, and trends that create opportunities for book discovery.
Create Best-in-Class Social Content
You'll be one of Simon & Schuster's primary content creators, developing engaging social-first programming that reflects both our editorial voice and the unique culture of each platform. Responsibilities include:
- Creating engaging short-form video, photography, graphics, and written content.
- Capturing content at author events, consumer festivals, book launches, and other company initiatives.
- Experimenting with emerging formats, creator trends, and storytelling techniques.
- Collaborating with Video Production, Website, Events, Multicultural Marketing, Advertising & Promotions, and Design on integrated campaigns.
- Ensuring every piece of content feels authentic, timely, and native to the platform on which it appears.
Grow Our Audience
You'll use platform expertise, audience insights, and editorial judgment to expand Simon & Schuster's reach across emerging and high-growth social platforms. You'll:
- Monitor audience behavior, creator trends, and platform developments.
- Identify opportunities to participate in cultural conversations in authentic and meaningful ways.
- Develop programming that encourages community participation and book discovery.
- Support audience growth goals established by the VP and Senior Manager.
Lead Social Commerce & Platform Innovation
Social media continues to evolve beyond discovery into commerce. You'll help lead Simon & Schuster's social commerce initiatives by:
- Supporting shop strategy and affiliate marketing initiatives on TikTok, YouTube and Metas
- Building relationships with creators and affiliate partners.
- Identifying opportunities across TikTok Shop, YouTube Shopping, Meta, and emerging commerce platforms.
- Monitoring platform updates and recommending new commerce opportunities.
- Helping educate imprints and authors on social commerce best practices.
Collaborate, Share & Learn
Social media is a team sport. You'll:
- Partner closely with the Senior Manager to execute Simon & Schuster's editorial strategy across platforms.
- Collaborate with imprint marketers to identify opportunities for corporate amplification.
- Contribute to the monthly Corporate Social Media All Hands meeting through platform updates, trend reports, and case studies.
- Build relationships with platform representatives and internal partners across Marketing, Publicity, Video Production, Website, Events, and Advertising & Promotions.
- Help maintain platform documentation and best practices for internal teams.
Measure, Learn & Evolve
Social media changes every day—and so do we. You'll:
- Analyze platform performance and campaign results.
- Share audience insights and emerging trends with the broader team.
- Recommend content optimizations based on analytics and platform behavior.
- Test new ideas, formats, and workflows that improve audience engagement and growth.
What You'll Bring:
We're looking for someone who combines creativity, editorial instincts, platform expertise, and a passion for helping readers discover books.
Qualified candidates will ideally have:
- 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency.
- Deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms.
- Experience developing and executing social-first content strategies.
- Strong content creation skills, including copywriting, photography, and short-form video production.
- Familiarity with social commerce, affiliate marketing, or creator partnerships.
- Experience using social publishing, analytics, and project management platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
- Excellent communication, collaboration, and organizational skills.
- A curiosity for internet culture and emerging social trends.
- A love of books and enthusiasm for helping readers discover new authors and stories.
Simon & Schuster US is an equal opportunity employer (EOE). At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are committed to equal employment opportunity regardless of race, color, national origin, religion, creed, sex (including pregnancy, sexual orientation, gender, gender identity or expression), age, citizenship status, marital status, and Veteran status where protected by law or any other characteristic protected by applicable federal, state, or local law.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.
We are committed to providing reasonable accommodations to qualified individuals in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at [email protected]. Unrelated emails, such as following up on an application, will not receive a response.
Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.
Simon & Schuster, LLC New York, New York, USA Office
New York, NY, United States
Simon & Schuster, LLC Parsippany, New Jersey, USA Office
Parsippany, United States
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
