Lead website strategy to improve user journeys and conversions through research, analytics, stakeholder alignment, SEO integration, competitive benchmarking, and cross-functional execution with UX, product, and content teams.
Seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.
Job Responsibilities:
Reporting to the Associate Director, Digital Experience Strategy, you will:
- Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
- Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
- Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.
- Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
- Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
- Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
- Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
- Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
- Develop comprehensive presentations that effectively convey project strategies and secure approvals
- Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
- Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs
- 3-5 years in web strategy, website management, or marketing with a focus on customer journey.
- Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates.
- Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
- Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.
- Deep understanding of data-driven decision-making, audience insights, measurement, and privacy regulations.
- Ability to align teams, facilitate decision-making, and drive collaboration across departments.
Education:
- Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.
Royal Communications Consultants New York, New York, USA Office
New York, NY, United States, 10006,
Similar Jobs
Healthtech • Information Technology • Software • Telehealth
Lead Zocdoc's organic social strategy, develop social content, manage community engagement, optimize performance, and align cross-functional efforts to enhance brand perception.
Top Skills:
InstagramTiktokYoutube
AdTech • Artificial Intelligence
Design and build the talent intelligence layer: orchestration, automations, AI agents, and integrations across the recruiting stack to surface and prioritize candidates. Develop pipeline analytics, dashboards, warm-intro tooling, and feedback loops tying post-hire performance back into sourcing criteria. Enable recruiters to focus on relationships by automating repeatable work and compounding hiring signal across tools.
Top Skills:
AshbyClayGemMetaview
Fintech • Payments • Financial Services
Lead end-to-end delivery of global Professional Services initiatives: translate strategy into structured plans, drive change management and adoption, remove blockers, align stakeholders, measure impact with analytics, and improve processes and tooling to increase delivery quality and customer-facing time.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
