About the Role:
Lead programmatic revenue strategy by identifying growth opportunities, optimizing inventory performance, and improving marketplace efficiency. Partner cross-functionally to translate data insights into actionable strategies that drive sustainable revenue and strengthen agency relationships.
This is a hybrid role based out of our NYC office. You must be willing to travel to our New York City office four days/week.
What You'll Do:
Drive Yield Optimization & Revenue Growth
- Analyze programmatic spending patterns across agencies and advertisers to identify underutilized inventory opportunities
- Develop pricing strategies that balance revenue maximization with competitive market positioning
- Monitor fill rates, eCPMs, and win rates to uncover gaps between advertiser demand and available inventory
- Partner with Sales to create targeted strategies that address spending gaps and unlock new revenue streams
Identify and Address Market Inefficiencies
- Conduct deep-dive analyses of agency buying behaviors, budget allocation patterns, and campaign pacing
- Identify advertisers and agencies underweighting Tubi relative to their CTV spend and category objectives
- Pinpoint inventory segments with pricing misalignment or suboptimal performance
- Develop data-driven recommendations to Sales on which agencies and verticals represent the highest yield opportunity
Strategic Agency Relationships
- Serve as technical consultant to agencies on how to optimize their Tubi campaigns for better performance and efficiency
- Present yield insights and inventory availability to help agencies capture incremental reach and improve outcomes
- Conduct regular performance reviews highlighting gaps in spend coverage and opportunities for increased investment
Enable Revenue Through Measurement & Insights
- Design and implement advanced measurement programs that demonstrate Tubi's inventory value and justify premium pricing
- Create compelling narratives around yield opportunities using data visualization and case studies
- Educate agencies on Tubi's unique audience segments and inventory positioning to drive more informed buying decisions
- Collaborate with DSPs and demand partners to improve bidding behavior and capture rate
Optimize Inventory Strategy
- Work cross-functionally to align inventory packaging, floor pricing, and deal structures with market demand signals
- Recommend adjustments to private marketplace (PMP) deals based on performance and competitive dynamics
- Track and report on programmatic marketplace trends that impact yield and pricing power
Your Background:
Required Experience
- 5+ years of experience in programmatic advertising with focus on yield management, revenue operations, or buy-side optimization
- Demonstrated analytical skills with ability to identify spending patterns, gaps, and revenue opportunities
- Strong technical understanding of CTV programmatic ecosystems, DSPs, SSPs, and auction dynamics
- Experience analyzing advertiser behavior and translating insights into actionable sales strategies
Skills & Competencies
- Advanced analytical mindset with expertise in interpreting programmatic metrics (fill rates, win rates, eCPM, bid density)
- Ability to identify market inefficiencies and develop solutions that drive incremental revenue
- Knowledge of advanced TV measurement, attribution methodologies, and data strategies
- Strong business acumen with ability to balance yield optimization with long-term partnership development
- Excellent communication skills to translate complex data insights into compelling revenue opportunities for Sales
- Collaborative approach working with Sales, Product, and Ad Operations teams
- Self-motivated performer who excels in fast-paced, metrics-driven environments
Bonus Qualifications
- SQL experience for custom data analysis and reporting
- Experience with ad servers and yield management platforms
- Background in pricing strategy or revenue management
- Familiarity with agency holding company structures and buying processes
#LI-CL1
#LI-Hybrid
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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