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Your role as a Marketing Analyst
The Marketing Analyst is an analytics professional with 1+ years of experience mining data to tell the complete performance story of all programs and tactics within the marketing ecosystem for our clients. You’ve preferably worked within healthcare marketing or an agency environment and have domain knowledge in analytics strategy, execution, data management and visualizations, reporting and measurement with both offline and online marketing channels. You will work with cross-functional teams to leverage Analytics, BI, predictive modeling, statistics, simulation, A/ B testing and economics to report on marketing effectiveness, efficiency and business value. This is a remote role reporting to an Analytic Manager.
You Will:- Develop and implement marketing analytics and insights to help internal and external stakeholders understand marketing performance, customer behaviors
- Be responsible and accountable for the quality, timeliness of project deliveries, and technical support for internal and external stakeholders
- Develop client relationships and establish yourself as their trusted “analytics confidant”
- Provide analytic, integrated solutions and ideas to improve decision-making and optimize campaigns
- Track market, technology and consumer demographics, attitudes, and perceptions across various clients
- Perform computational and statistical analysis of marketing strategies and tactics
- Partner with strategy on definition of KPIs and goals
- Define and document Analytics planning and advanced tracking strategy for offline and online programs
- Generate analytics reports with rich data visualizations
- Maintain supporting documentation of all analytics implementations and data taxonomies
- Perform QA testing to ensure analytics tracking is accurate and meets requirements
- Be accountable for the quality of your analytical deliveries
- Experience utilizing available business data to develop baseline metrics and methods of measurement that are valid across digital pipelines to ensure clear communication and accurate comparison of tactics
- Experience translating business goals into insightful and actionable learnings – understanding the ‘what’, synthesizing the ‘so what’, and recommending the ‘now what’
- Experience designing analytics plans and tracking strategies for offline and online marketing plans
- 1+ years of experience in data analysis at an agency or within a marketing department
- Proficiency with Google Analytics and working knowledge of data visualization tools (e.g. Tableau, Power BI)
- Desire to contribute to analytical best practices and grow the Analytics team
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
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