This internship involves developing ML models and automated insights for marketing strategies, creating data pipelines, and visualizing data for stakeholders.
Marketing Analytics Intern - AI/ML Focus
Mason Interactive | 4 to 6-Month Paid Internship | Fall 2025 Start | Part-Time/Full-Time
The Project
Lead a groundbreaking ML/AI integration project that transforms how we leverage marketing data. You'll develop predictive models, automated insights, and AI-driven optimization strategies using real client datasets.
What You'll Do
- Build ML models to predict campaign performance and optimize marketing strategies
- Create automated data pipelines integrating diverse marketing data sources
- Design interactive dashboards visualizing ML insights for stakeholders
- Research cutting-edge AI approaches for marketing challenges
- Collaborate cross-functionally to identify ML applications in marketing workflows
What We Need
Technical Skills:
- Strong ML foundation (supervised/unsupervised learning, neural networks, NLP)
- Python proficiency with ML libraries (scikit-learn, TensorFlow, PyTorch)
- Data preprocessing and feature engineering experience
- SQL and database knowledge
- Data visualization tools (Tableau, Power BI, Looker Studio)
Marketing Knowledge:
- Understanding of marketing metrics (ROI, CPA, ROAS, CPM)
- Ability to translate ML insights into actionable marketing recommendations
Soft Skills:
- Excellent communication with non-technical stakeholders
- Self-motivated with strong project management abilities
- Problem-solving mindset for data integration challenges
Qualifications
- Rising seniors or recent graduates in Computer Science, Data Science, ML, Statistics, or related field
- Portfolio demonstrating ML applications to business problems (preferred)
- Available for Fall 2025 start, 4 to 6-month commitment, minimum part-time
Why Mason Interactive?
- Competitive paid internship with real compensation
- Lead a transformative project at the intersection of marketing and AI
- Real-world impact on client business outcomes
- Work with marketing experts and data scientists
- Exceptional portfolio-building opportunity
- Help shape the future of data-driven marketing
Ready to revolutionize marketing analytics with AI?
Top Skills
Looker Studio
Power BI
Python
PyTorch
Scikit-Learn
SQL
Tableau
TensorFlow
Mason (masoninteractive.com) New York, New York, USA Office
20 Jay St, New York, New York, United States, 11201
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