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Marketing Analytics Intern - AI/ML Focus
Mason Interactive | 4 to 6-Month Paid Internship | Fall 2025 Start | Part-Time/Full-Time
The Project
Lead a groundbreaking ML/AI integration project that transforms how we leverage marketing data. You'll develop predictive models, automated insights, and AI-driven optimization strategies using real client datasets.
What You'll Do
- Build ML models to predict campaign performance and optimize marketing strategies
- Create automated data pipelines integrating diverse marketing data sources
- Design interactive dashboards visualizing ML insights for stakeholders
- Research cutting-edge AI approaches for marketing challenges
- Collaborate cross-functionally to identify ML applications in marketing workflows
What We Need
Technical Skills:
- Strong ML foundation (supervised/unsupervised learning, neural networks, NLP)
- Python proficiency with ML libraries (scikit-learn, TensorFlow, PyTorch)
- Data preprocessing and feature engineering experience
- SQL and database knowledge
- Data visualization tools (Tableau, Power BI, Looker Studio)
Marketing Knowledge:
- Understanding of marketing metrics (ROI, CPA, ROAS, CPM)
- Ability to translate ML insights into actionable marketing recommendations
Soft Skills:
- Excellent communication with non-technical stakeholders
- Self-motivated with strong project management abilities
- Problem-solving mindset for data integration challenges
Qualifications
- Rising seniors or recent graduates in Computer Science, Data Science, ML, Statistics, or related field
- Portfolio demonstrating ML applications to business problems (preferred)
- Available for Fall 2025 start, 4 to 6-month commitment, minimum part-time
Why Mason Interactive?
- Competitive paid internship with real compensation
- Lead a transformative project at the intersection of marketing and AI
- Real-world impact on client business outcomes
- Work with marketing experts and data scientists
- Exceptional portfolio-building opportunity
- Help shape the future of data-driven marketing
Ready to revolutionize marketing analytics with AI?
Mason (masoninteractive.com) New York, New York, USA Office
20 Jay St, New York, New York, United States, 11201
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
