At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU'LL DO
The Marketing Analytics Lead must be a self-starter who has a passion for data, technology, and analytics, with a very strong emphasis on b2b Marketing Analysis. Reporting to the Director of Marketing Analytics, the Marketing Analytics Lead will help scale the operations of our Global Marketing & Sales organizations. The Marketing Analytics Lead will be tasked to optimize systems and provide business insights that the organization needs to have productive and effective customer touchpoints. Projects may include top-of-funnel analysis on a standard cadence, campaign, and channel analysis, deploying and refining industry best practice pipeline processes, and in-depth ad hoc performance analysis. This individual will have expertise in providing Marketing business stakeholders with analysis that helps drive spend, campaign, and marketing activities that drive real pipeline and revenue value to the business.
Be a strategic partner with the Marketing team to ensure our data can provide insights that will drive our business forward.
- Own KPI reporting and insights to identify and evaluate opportunities to drive funnel conversion
- Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement and sourcing
- Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value.
- Manage the automation of data tracking for marketing-sourced attribution to support Marketing’s reporting (including data extraction, analysis, and recommendations)
- Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting
- Support the installation and maintenance of marketing automation systems
- Create and maintain training and documentation on processes and system configuration
- Educate members of the sales and marketing organization on best practices and enforce SLAs
- Perform routine reconciliations between Marketing systems and Salesforce to ensure data alignment
WHO YOU ARE
- You have 2-5 years of experience working in marketing operations at a B2B SaaS company
- You have 2-5 years of experience with Sales & Marketing automation tools such as Salesforce, LeanData, Outreach, and Marketo
- 3-6 years of experience b2b Marketing, Data Analysis, and Insights presentation
- Bonus intermediate-advanced SQL skill
- Strong working knowledge with Snowflake and data warehousing concepts (schemas, tables, etc.) and how that data is ingested in BI tools like Tableau, Looker, etc
- You are an analytical thinker and proficient with Excel and Google Sheets
- You have strong Tableau dashboarding experience
- Able to pull insights from complex data sets and present these insights to Marketing business owners
- You are organized and able to work on both long-term projects and requests requiring a quick turnaround
- You are capable of turning large sets of data into actionable insights
- You love working cross-functionally and globally to support the broader team’s goals
- You’re curious, insightful, and are a detail-oriented operator who can see the big picture
- Fulfill ad-hoc reporting requests and identify opportunities for improved reporting
- Adhere to data governance standards and perform regular data quality audits: upload, update, and maintain Salesforce records, perform weekly data scrubs
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $118,100 and $139,000/year, with an expected On Target Earnings (OTE) between $131,200 and $154,400/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.Top Skills
Braze New York, New York, USA Office
Braze New York Office
63 Madison Avenue, New York, NY, United States, 10016
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